Grayhat

November 5, 2017


 

Marketing and promotional methods that take advantage of opportunities that may use methods and tactics that are not specifically allowed by the brand, but are borderline unacceptable and may cause user complaints. Sometimes brands intentionally allow this type of behavior but enjoy the deniability that comes with it, sometimes they simply do not know about them, are not properly monitoring their traffic sources, and when discovered may no longer allow it.

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