One of the most effective methods for driving calls to your campaigns is through buying pay-per-click ads. Running effective ad campaigns is a key component to generating high quality inbound phone calls.
Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.
These traffic sources all give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.
With Search traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.
Search traffic sources include ad platforms like Google AdWords, Microsoft Bing Ads and Yahoo! Gemini.
With Mobile Traffic, you can access traffic from users accessing their mobile devices. Buying Mobile traffic is especially valuable for Pay Per Call marketers because your audience is already using their mobile device which makes clicking to call that much easier.
Mobile traffic sources include ad networks like Media.net, Go2Mobi, Airpush and InMobi.
With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.
Social traffic sources include ad platforms like Facebook Ads, Twitter Ads and LinkedIn Ads.
Contextual / PPV Traffic
With PPV traffic and behavior-targeting, you can target a customers based on the content they are being served. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.
PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.
Other Traffic Sources
Buying ads online isn’t the only way to promote your pay per call campaigns — offline strategies like print, TV and radio can also be extremely effective for promoting your tracking numbers and connecting business with inbound calls.
With call tracking software like Ringba, you can finally to tie those offline campaigns to the rest of your marketing activities.
When we talk about ad copy, we are referring to the words and phrases used in advertising and marketing messages.
Copywriting is a type of writing for advertising and marketing that primes the user to take action.
Effective copy causes people to search through their entire life experience and in milliseconds (before they even realize it), average them all together and create an emotional response that represents who they are, what they want and everything they’ve experienced.
Most people have experienced similar events, and the purpose of copywriting is to find a common thread of memory themes that generates a predictable emotional response that guides the customer to our desired outcome. This emotional response and desired outcome is achieved by feeding them a call-to-action.
The key to writing great ad copy is an effective call-to-action.
A Call-To-Action (or CTA) is a type of wording that commands a user to take an action. Typically these words and phrases are designed to cause the specific action to be taken immediately while the user is currently in the mindset of acting, or has the intent to purchase.
Examples include: call now, talk to us, get started, sign up, etc.
Click here to learn more about CTA’s (<– See this? This is also an example of a call-to-action)
Your mindset needs to be that of the customer. Ask yourself, what is important to them? What is going to elicit an emotional response? What is going to get a reaction and drive them to take action?
Here are some of the most powerful emotions used for writing effective ad copy:
- Peace of mind
Buying ad traffic is the best way to immediately begin driving calls to your clients. Digital advertising is a vast landscape with unparalleled targeting options, dozens of ad formats and thousands of different traffic sources.
If you’ve never run an ad campaign before, you might get discouraged when you first get started. Advertising can be a tough nut to crack and you may not see the results you want right away.
With every ad campaign you run, your goal is to drive the user to pick up their phone and call your client.
This is the fundamental difference between buying traffic for clicks and buying traffic for calls. You need to show your ads to the type of people who are most likely to need to client’s services and take action by calling.
It’s important to understand that ad platforms and traffic networks are not meant to maximize your ad spend and ROI, their only goal is to maximize their own ad inventory and make as much money as they can from their advertisers.
They don’t care how much you are paying them for your ad/click/impression/whatever, they care how much money they are making across their entire platform on average per ad they show to their users.
This means that the ads that yield the highest eCPM are the ads that Google, Facebook and everyone else wants being shown to their users and getting paid for.
You can make a serious impact in how you advertise by brute force testing large amounts of ad copy to find the ads which have the highest Click-Through-Rate or (CTR).
Ads that have extremely high CTR will actually cost you less per click, guarantee the ad is shown more in the better spots, and make the ad platform the most money.
When you are running campaigns, creating ads and writing copy, you need to comfortable with split-testing hundreds (or even thousands) of variations in your ad copy to see what truly generates the highest click-through-rate at the lowest cost.
This is where most marketers fail; it’s a lot of work, a lot of struggle, a lot of failure, but the end result is typically where all the profit is made.
If you can’t outsmart your competitors, you can absolutely out-work them. Your competitor’s laziness can be your competitive advantage — but only if you’re not lazy too. 😉
Are you promoting the phone number for your business?
If your business connects with customers over the phone, you need to be tracking your inbound calls.
With inbound call tracking, businesses and marketers can gain deep granular insights into which sources are generating the most calls.
Many businesses advertise their phone number on websites, social media, directories and even using offline methods like print, tv and radio. But how are you tracking if those phone numbers are converting callers into customers?
The only way for your business to effectively track, manage and report on inbound calls is with inbound call tracking software — just like Ringba!
Click here to learn more about How Call Tracking Works
Why You Need Call Tracking
- Manage phone numbers – Create local and toll-free phone numbers to track your call marketing campaigns and route your call traffic to target destinations.
- Track the source of inbound calls – Call Tracking gives you access to granular insights about your marketing efforts and allows you to see exactly where they clicked to call.
- Figure out what is working – With detailed analytics and reports about your call traffic, you can optimize your campaigns and improve your caller experience to earn more per call.
- Manage call routing and forwarding – When a customer makes a call to your tracking number, the call is automatically routed and forwarded to the most optimal target.
- Record phone conversations – Listen to how calls are being serviced and monitor agent performance.
- View reports and optimize in real-time – View reports, dig into call logs and optimize your campaigns using real-time data about you calls.
Inbound Call Tracking gives your business the ability to connect online activities with offline activities and offers powerful insights and information about your callers. This gives you the ability to understand your target audience like never before and optimize your marketing efforts to provide a better experience and improve your ROI.
Inbound Call Tracking with Ringba
Ringba is the ultimate call tracking and analytics platform for tracking your inbound calls and running call marketing campaigns. Our software provides everything you need to track your calls and optimize your call marketing campaigns.
How To Setup Inbound Call Tracking with Ringba
Using Ringba, you can start tracking your inbound calls immediately! Simply, follow these steps:
Step 1: Setup Your Campaign
After you sign up for an account, you will be to the campaign setup where you can create your first call tracking campaign. Your first step is to create a new campaign and select your country.
Step 2: Get a Tracking Number
Next, you can get your tracking number. This will be the phone number that you use in your marketing campaigns to track, route and report on inbound calls
Step 3: Add A Target
A “Target” is the destination where the call will be forwarded to. When someone calls your Tracking Number, Ringba will automatically route the call to your Target and provide detailed analytics about the call.
Step 4: Launch Your Campaign
That’s it! You’re inbound call tracking campaign has been created! Test your campaign by calling your Tracking Number and see Ringba work its magic in real-time.
Running a successful call center can be a challenge — especially if you aren’t using the right tools to power your business and route calls to your live agents.
With Ringba’s advanced call routing features, you can keep your agents at maximum capacity; reducing abandons and monetizing every call that comes through your contact center.
What is Load Balancing?
Load balancing is the process of optimizing the distribution or “flow” of call traffic. For contact centers, this means routing calls to the most optimal target / destination.
This involves a lot of factors, including;
- Hours – What are the operating hours for your call center?
- Agents – How many people are available to service calls?
- Capacity – How many calls can your agents service at once.
- Geolocation – Where is your call center located geographically?
When agents are overloaded with calls, everyone loses. You lose money, the agent is overwhelmed and your caller is left unsatisfied and unhappy.
Load-balancing routes your call overflow to agents who are available, reduces caller wait time, improves agent productivity, ensures calls are serviced in a timely manner and leave you free to run your contact center a peak proficiency.
With your call flow effectively load balanced, you are in the position to optimize run your contact center at peak efficiency. Call routing and load balancing is essential to overall call center efficiency and caller satisfaction.
Load Balancing with Ringba
Ringba was specifically designed to provide call centers with the tools they need to optimize their call flow and load balance their call traffic.
Create dynamic routing plans for your campaigns based on schedule, concurrency, volume caps, productivity, and performance. Virtually eliminate abandons by monitoring your available agents and automatically route your overflow to call buyers and marketplaces to reclaim lost revenue.
Monitor groups of agents across numerous campaigns making sure to never overload your team and gives you the flexibility to adjust your concurrency in real-time. Arm your team leaders and floor managers today with the ability to help maximize your revenues and stop wasting calls now.
Sign up today to setup load balancing for your call center!