Generating Calls with Paid Ads

Generating Calls with Paid Ads

Buying ad traffic is the best way to immediately begin driving calls to your clients. Digital advertising is a vast landscape with unparalleled targeting options, dozens of ad formats and thousands of different traffic sources.

If you’ve never run an ad campaign before, you might get discouraged when you first get started. Advertising can be a tough nut to crack and you may not see the results you want right away.

Keep testing.

With every ad campaign you run, your goal is to drive the user to pick up their phone and call your client.

This is the fundamental difference between buying traffic for clicks and buying traffic for calls. You need to show your ads to the type of people who are most likely to need to client’s services and take action by calling.

It’s important to understand that ad platforms and traffic networks are not meant to maximize your ad spend and ROI, their only goal is to maximize their own ad inventory and make as much money as they can from their advertisers.

They don’t care how much you are paying them for your ad/click/impression/whatever, they care how much money they are making across their entire platform on average per ad they show to their users.

This means that the ads that yield the highest eCPM are the ads that Google, Facebook and everyone else wants being shown to their users and getting paid for.

You can make a serious impact in how you advertise by brute force testing large amounts of ad copy to find the ads which have the highest Click-Through-Rate or (CTR).

Ads that have extremely high CTR will actually cost you less per click, guarantee the ad is shown more in the better spots, and make the ad platform the most money.

When you are running campaigns, creating ads and writing copy, you need to comfortable with split-testing hundreds (or even thousands) of variations in your ad copy to see what truly generates the highest click-through-rate at the lowest cost.

This is where most marketers fail; it’s a lot of work, a lot of struggle, a lot of failure, but the end result is typically where all the profit is made.

If you can’t outsmart your competitors, you can absolutely out-work them. Your competitor’s laziness can be your competitive advantage — but only if you’re not lazy too. 😉

 
Tracking Inbound Calls with Ringba

Tracking Inbound Calls with Ringba

Are you promoting the phone number for your business?

If your business connects with customers over the phone, you need to be tracking your inbound calls.

With inbound call tracking, businesses and marketers can gain deep granular insights into which sources are generating the most calls.

Many businesses advertise their phone number on websites, social media, directories and even using offline methods like print, tv and radio. But how are you tracking if those phone numbers are converting callers into customers?

The only way for your business to effectively track, manage and report on inbound calls is with inbound call tracking software — just like Ringba!

Click here to learn more about How Call Tracking Works

Why You Need Call Tracking

Manage phone numbers – Create local and toll-free phone numbers to track your call marketing campaigns and route your call traffic to target destinations.

Track the source of inbound calls – Call Tracking gives you access to granular insights about your marketing efforts and allows you to see exactly where they clicked to call.

Figure out what is working – With detailed analytics and reports about your call traffic, you can optimize your campaigns and improve your caller experience to earn more per call.

Manage call routing and forwarding – When a customer makes a call to your tracking number, the call is automatically routed and forwarded to the most optimal target.

Record phone conversations – Listen to how calls are being serviced and monitor agent performance.

View reports and optimize in real-time – View reports, dig into call logs and optimize your campaigns using real-time data about you calls.

Inbound Call Tracking gives your business the ability to connect online activities with offline activities and offers powerful insights and information about your callers. This gives you the ability to understand your target audience like never before and optimize your marketing efforts to provide a better experience and improve your ROI.

Inbound Call Tracking with Ringba

Ringba is the ultimate call tracking and analytics platform for tracking your inbound calls and running call marketing campaigns. Our software provides everything you need to track your calls and optimize your call marketing campaigns.

How To Setup Inbound Call Tracking with Ringba

Using Ringba, you can start tracking your inbound calls immediately! Simply, follow these steps:

Step 1: Setup Your Campaign

After you sign up for an account, you will be to the campaign setup where you can create your first call tracking campaign. Your first step is to create a new campaign and select your country.

Step 2: Get a Tracking Number

Next, you can get your tracking number. This will be the phone number that you use in your marketing campaigns to track, route and report on inbound calls

Step 3: Add A Target

A “Target” is the destination where the call will be forwarded to. When someone calls your Tracking Number, Ringba will automatically route the call to your Target and provide detailed analytics about the call.

Step 4: Launch Your Campaign

That’s it! You’re inbound call tracking campaign has been created! Test your campaign by calling your Tracking Number and see Ringba work its magic in real-time.

 
Load Balancing for Call Centers

Load Balancing for Call Centers

Running a successful call center can be a challenge — especially if you aren’t using the right tools to power your business and route calls to your live agents.

With Ringba’s advanced call routing features, you can keep your agents at maximum capacity; reducing abandons and monetizing every call that comes through your contact center.

What is Load Balancing?

Load balancing is the process of optimizing the distribution or “flow” of call traffic. For contact centers, this means routing calls to the most optimal target / destination.

This involves a lot of factors, including;

Hours – What are the operating hours for your call center?
Agents – How many people are available to service calls?
Capacity – How many calls can your agents service at once.
Geolocation – Where is your call center located geographically?

When agents are overloaded with calls, everyone loses. You lose money, the agent is overwhelmed and your caller is left unsatisfied and unhappy.

Load-balancing routes your call overflow to agents who are available, reduces caller wait time, improves agent productivity, ensures calls are serviced in a timely manner and leave you free to run your contact center a peak proficiency.

With your call flow effectively load balanced, you are in the position to optimize run your contact center at peak efficiency. Call routing and load balancing is essential to overall call center efficiency and caller satisfaction.

Load Balancing with Ringba

Ringba was specifically designed to provide call centers with the tools they need to optimize their call flow and load balance their call traffic.

Create dynamic routing plans for your campaigns based on schedule, concurrency, volume caps, productivity, and performance. Virtually eliminate abandons by monitoring your available agents and automatically route your overflow to call buyers and marketplaces to reclaim lost revenue.

Monitor groups of agents across numerous campaigns making sure to never overload your team and gives you the flexibility to adjust your concurrency in real-time. Arm your team leaders and floor managers today with the ability to help maximize your revenues and stop wasting calls now.

Sign up today to setup load balancing for your call center!

 
How Call Tracking Works

How Call Tracking Works

If you are working with inbound calls, you absolutely need to track your calls.

Without Call Tracking, you will have insight into how your calls are converting, how to improve your call flow or how to make more money from your calls.

Here are just some of the things that call tracking software allows you to do:

– Attribute phone calls to specific marketing channels.
– Route callers to different target destinations.
– Track and record when calls are connected.
– Reporting and Analytics for optimizing call flow.

The key benefit to call tracking is that it helps you better understand your potential clients and which marketing strategies are working for your business. While it can be relatively easy to track what is working on your website using tools like Google Analytics; tracking phone calls is much harder.

So how do you track and report on inbound calls?

Answer: Call Tracking Software.

Call Tracking Software like Ringba gives you the ability to track and record information about inbound phone calls.

How Call Tracking Works

In its simplest form, call tracking uses a unique phone number to track information and route the call to another destination. When a potential customer sees the number and clicks to call, your tracking system automatically records attribution data and forwards the call.

A good call tracking system tracks the entire caller journey from beginning to end and provides detailed reports and analytics about the call. Call Tracking enables businesses and marketers to optimize their call flow and caller experience to ensure no call goes to waste.

Key Call Tracking Metrics

Here are some of the key metrics used to track inbound phone calls:

Call Duration – the total length of a call.
Call Connected – if a call connected to a destination.
Call Completed – when the call is disconnected.
Call Converted – if a call has met conversion criteria.

Armed with this data, you will gain deep insight into your call flow and lead generation efforts which you can use to run better call marketing campaigns, provide a better caller experience and optimize your ROI.

Tracking Calls with Ringba

If you are working with inbound calls, Ringba gives you the tools you need to manage your business and make more money from your phone calls, including:

Number Management – Create and manage local and toll-free phone numbers in countries all over the world.
Call Analytics – Detailed and granular analytics about your calls.
Call Routing –  Build dynamic routing plans for forwarding calls to targets.
Call Recording – Listen to call recordings to better understand your callers.
Reporting – View reports and optimize your campaigns with actionable insights.

Ringba makes it easy to get the data you need about your calls to effectively manage your call marketing business.

Sign up today to start tracking your inbound customer calls!

 

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