Finding Pay Per Call Networks

Finding Pay Per Call Networks

Developing strong relationships with call buyers and sellers is essential to succeeding with Pay Per Call campaigns and finding partners to work with is your very first step.

Pay Per Call Networks manage call campaigns on behalf of advertisers and generate calls through the network of publishers. Advertisers looking to buy inbound calls turn to Pay Per Call Networks to run their campaigns and send them call traffic. To generate the calls, they turn to their Network of publishers or affiliates who get paid for sending qualified calls via a unique Tracking Number.

When an Advertiser sets up their Pay Per campaign with a network, they will usually have specific campaign requirements for the types of calls they are willing to pay for. When an Affiliate applies to run the campaign, they are only compensated when a call successfully meets the campaign’s conversion criteria.

Examples of successful payout criteria for Pay Per Call campaigns include;

– Minimum call duration (ex. 90 seconds)
– Area code or geolocation (ex. 90210)
– Between specific operating hours (ex. Mon-Fri from 9am-9pm)
– Demographic profile (ex. age or income)

When a call meets the criteria to be considered a qualified call, the Advertiser pays the Network the agreed-upon fee and the Network in turn pays the Affiliate for the calls they have sent. This is all done using Call Tracking & Routing software like Ringba to manage the entire call flow and provide transparent reporting for all parties involved.

Where to Find Pay Per Call Networks

There are many Pay Per Call Networks that are always open to developing relationships with new partners. If you are looking to buy or sell calls, there are multiple channels to pursue

Offer Aggregator Sites

A common place for networks to promote their Pay Per Call campaigns to interested affiliates is through an offer aggregator site like OfferVault. OfferVault has a dedicated Pay Per Call Offers section that many networks use to share selected Campaigns they are running. This is a great place to see what types of campaigns are available and the street-rate payout for publishers that generate qualified calls.

Facebook Groups

You’ll find a lot of pay per call pros on Facebook. In fact, the online Pay Per Call community is growing bigger every day. Many network managers, call buyers and call sellers use Facebook Groups to look for new business. If you’re in pay per call, you need to get in these groups.

The Official Ringba Pay Per Call Group3000+ Members
– Pay Per Call Mastermind1,100+ Members
– The Pay Per Call Group600+ Members
– Pay Per Call Affiliates | 800+ Members

Joining is easy! Just click “Join”, submit your application (a couple of qualifying questions to make sure they know you aren’t going to spam the group) and introduce yourself. If you’re working with anyone else in the industry, don’t forget to invite them too. The bigger and more active the community, the more everyone benefits.

LinkedIn Groups

LinkedIn is best known as the business social network and that’s exactly what you can use it for. Members of these groups don’t just include account managers from Pay Per Call networks, but also call center owners, media buyers and affiliate marketers. These groups aren’t as large as some of the Pay Per Call Facebook Groups but are still more than worth joining to network and find legit connections for growing your call business.

Pay Per Call Advertising Solutions | 1,200+ Members
– Pay Per Call Marketing | 750+ Members
– Pay Per Call Publishers | 290+ Members
– Pay Per Call Market  | 150+ Members
– Pay Per Call Advertisers | 80+ Members

If you’re looking for more groups to join, visit our massive collection of Networking Groups and Forums.

Skype Groups

These groups tend to be a little bit more exclusive and usually require an existing member to invite you to join. If you’re looking to connect with pay per call networks via Skype Groups, reach out to the Ringba team and we’ll invite you to some of our favorites.

PayPerCallNetworks.com

We believe in connecting call professionals so much that we built PayPerCallNetworks.com, a single place to get an instant introduction to Network Managers. The fastest and easiest way to get connected to get directly connected to the best people in the business.Get an introduction to Pay Per Call Networks from Ringba

Visit PayPerCallNetworks.com, select who you want to be connected with and we’ll introduce your directly to their top account managers.

Get a Ringba Referral

If you’d like a direct referral to a specific Pay Per Call Network, let us know and we’d be more than happy to help. Reach out to our Business Development Team and we’ll personally connect you with a Pay Per Call Network that we know will be a good fit.

 
Paid Traffic for Pay Per Call

Paid Traffic for Pay Per Call

One of the most effective methods for driving calls to your campaigns is through buying pay-per-click ads. Running effective ad campaigns is a key component to generating high quality inbound phone calls.

Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.

These traffic sources all give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.

Search Traffic

With Search traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.

Search traffic sources include ad platforms like Google AdWords, Microsoft Bing Ads and Yahoo! Gemini.

Mobile Traffic

With Mobile Traffic, you can access traffic from users accessing their mobile devices. Buying Mobile traffic is especially valuable for Pay Per Call marketers because your audience is already using their mobile device which makes clicking to call that much easier.

Mobile traffic sources include ad networks like Media.net, Go2Mobi, Airpush and InMobi.

Social Traffic

With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.

Social traffic sources include ad platforms like Facebook AdsTwitter Ads and LinkedIn Ads.

Contextual / PPV Traffic

With PPV traffic and behavior-targeting, you can target a customers based on the content they are being served. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.

PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.

Other Traffic Sources

Buying ads online isn’t the only way to promote your pay per call campaigns  — offline strategies like print, TV and radio can also be extremely effective for promoting your tracking numbers and connecting business with inbound calls.

With call tracking software like Ringba, you can finally to tie those offline campaigns to the rest of your marketing activities.  

 
Copywriting for Pay Per Call Ads

Copywriting for Pay Per Call Ads

When we talk about ad copy, we are referring to the words and phrases used in advertising and marketing messages.

Copywriting is a type of writing for advertising and marketing that primes the user to take action.

Effective copy causes people to search through their entire life experience and in milliseconds (before they even realize it), average them all together and create an emotional response that represents who they are, what they want and everything they’ve experienced.

Most people have experienced similar events, and the purpose of copywriting is to find a common thread of memory themes that generates a predictable emotional response that guides the customer to our desired outcome. This emotional response and desired outcome is achieved by feeding them a call-to-action.

The key to writing great ad copy is an effective call-to-action.

A Call-To-Action (or CTA) is a type of wording that commands a user to take an action. Typically these words and phrases are designed to cause the specific action to be taken immediately while the user is currently in the mindset of acting, or has the intent to purchase.

Examples include: call now, talk to us, get started, sign up, etc. We wrote a mini guide to using CTA’s, check it out here!

Your mindset needs to be that of the customer. Ask yourself, what is important to them? What is going to elicit an emotional response? What is going to get a reaction and drive them to take action?

Here are some of the most powerful emotions used for writing effective ad copy:

– Fear
– Urgency
– Indifference
– Desire
– Greed
– Gratification
– Security
– Pride
– Peace of mind

When writing your ad copy, use these emotions to trigger immediate actions. The ultimate goal of your ad copy is to move your customer further down your funnel and to convert. The best way to do this is by using one of the emotions above to pique the interest of the reader and spur their interest in your offer.

 
Finding Local Pay Per Call Clients

Finding Local Pay Per Call Clients

Selling your Pay Per Call services to local clients allows you to take a higher margin and route overflow traffic to networks and other offers.

If you want to make money with Pay Per Call marketing, one of the most valuable strategies you can deploy is to “go direct” and to develop relationships with local businesses. Your first step to doing this is to pick a vertical / industry / niche to specialize in.

Picking a Local Pay Per Call Vertical

A vertical is the broad category or industry that you are going to target to find clients and generate calls. In the Pay Per Call space, there are more types of verticals and sub-verticals that you can possibly imagine. Some of the top verticals with tons of active call buyers include:

Home Services – Examples of Home Services Pay Per Call verticals include; Home Security, Plumbing / HVAC, Solar Panel Installation, and Towing.

Legal Services – Examples of pay per call campaigns in the Legal Services industry; include Criminal, Divorce, Family, and Personal Injury.

Medical / Health – Examples of call campaigns for Medical / Health  include; Dental, Chiropractor, Diet / Weight-Loss, and Drug Rehab.

And that’s just barely scratching the surface! Just think of how many different types of business want (or need) customers coming to them.

If you live in a city (or even a big-ish town), you’ll notice that you can probably think of businesses in your local area that work in these industries and verticals. Even better, you may already be familiar with how these businesses work. You might have already called in and know what it’s like to be a customer

Choosing a profitable vertical isn’t about choosing an industry that you can charge the most for your calls; the best vertical you can pick is one that you already know.

Starting off, your very first target market should be an area that you are physically located in. You local market is your best bet for finding great clients that need calls. You’ll already be familiar with the geographic location, the local economy and culture and you can quickly assess if there is enough opportunity in your local market for your vertical.

Aim for at least 3 – 5 buyers in each market for your vertical. If you’re campaigns are as successful as they should be, you will have more than enough calls to support at least three buyers in a single market.

When it comes to picking a profitable pay per call vertical, your biggest advantage will be to choose a vertical that you already know and understand. Having a solid understanding of the industry you are entering and the vertical you have picked will save you enormous amounts of time when prospecting clients, running campaigns or breaking into new markets.

Pick a vertical that you have enough knowledge about to know what the customer experience feels like.

If you don’t know what the customer experience feels like, you are going to have a tough time marketing to potentials callers and generating quality calls for your buyers.

Your ultimate goal is to offer a better experience than the average customer is used to so you can deliver highly-qualified leads to your clients.

If you are tricking people into calling and setting the wrong expectations before they call your buyers – your clients aren’t going to want anything to do with you or your service. Poof! You’re out of business.

Follow these principles while you are looking for a vertical:

  • Pick a vertical you have personally experienced;
    • Be a customer.
  • Pick a vertical you are already familiar with;
    • Be an expert.
  • Pick a vertical you can specialize in;
    • Become a specialist.
  • Pick a vertical with enough callers / buyers in your target market;
    • Be smart.  

Researching Local Pay Per Call Opportunities

Now that you’ve decided on a vertical, it’s time to find out if there is a big enough opportunity in your target market. The best way to do this is with the greatest tool in the history of online marketing:

Google.

Using Google can find the essential information you need to know about your vertical, target market, buyers and callers before you get started.

How do you know when you’ve found a great market opportunity? Ask yourself these questions:

  • Are there enough callers?
    • You will need to have enough potential callers in your target market to send to your buyers. Without callers, you have nothing to offer your buyers.
  • Are there enough buyers?
    • You need to have enough buyers in your target market to support your call marketing efforts. Without buyers, you have nowhere to send your callers.
  • Will you have competition for traffic?
    • When you’re buying traffic, you want to avoid competition whenever possible. This leads to cheaper clicks, better conversion and more calls to send your buyers.

Using a wide variation keywords and a simple search query formula (“Vertical” + “Your Market”) you can determine if there is a viable opportunity in your vertical and target market.

You’ll notice that Google does a fantastic job at showing you all the local businesses in your marketing and provides all the information you need to begin reaching out and sell your Pay Per Call services.

Compile a list of all the businesses you want to work with and start cold calling!

 
What is Pay Per Call?

What is Pay Per Call?

Pay Per Call is a powerful advertising, billing, and performance marketing model for connecting businesses with inbound customer calls.

Similar to other lead gen strategies, Pay Per Call (or PPCall) is a simple way for advertisers to buy and connect to qualified calls from real customers.

When it comes to lead generation, businesses all over the world are actively looking to connect with qualified prospects over the phone and they are more than willing to pay lots of money for those calls. Using pay per call as lead gen strategy, these business can buy inbound calls from potential customers on a per call basis.

Simply put, pay per call means that someone is paying to receive an inbound customer phone call.

You are directly connecting customers with the businesses who need them – real humans like you or me who need a solution at the exact moment they are looking for one. That’s why this industry is so exciting and ripe with opportunity.

The tactics and strategies used to generate calls are different from other types of online marketing. You are going to need to be more creative, put in more legwork and use non-traditional marketing techniques to drive inbound calls that convert.

How Pay Per Call Works

With pay per call marketing, a buyer pays you on a per call basis to be connected to a caller. Performance marketing can get a little complicated with multiple stakeholders, platforms, networks and others, but generally speaking, pay per call involves three people: the caller, the buyer and you.

Here’s what a simplified call flow looks like:

Step 1)  You place an ad online with your tracking number;

Step 2)  The caller sees your ad and calls the displayed tracking number;

Step 3)  You route the call to the buyer;

Step 4)  The buyer receives the call and pays you for it;

Step 5)  You track and report on the call.

Why Pay Per Call?

Why are we so obsessed with calls here at Ringba?

Nowadays, everyone has a phone.

The number of people who have a smartphone in their pocket is higher than it has ever been in history – and that worldwide footprint is growing bigger every single day.

In the US alone, 95% of the population already owns a smartphone and by 2020, there will be more than 6 billion people who own a smartphone worldwide.

Those are a lot of potential callers..

Pay Per Call leads have a much higher conversion rate and significantly improve your marketing ROI. When your business takes advantage of Pay Per Call Marketing, you are giving your customers a better opportunity to connect with your brand and talk to real human.

How To Get Started With Pay Per Call

To start running Pay Per Call, you are going to need a few things:

You need offers / call buyers

You are going to need someone to buy your calls. Without a buyer to send your traffic and pay for the inbound calls you generate, you don’t have a Pay Per Call business.

You need paid traffic sources

You are going to need to buy targeted traffic in order to generate inbound calls for your clients.

Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.

With Search Traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.

Search traffic sources include ad platforms like Google AdWords and Microsoft Bing Ads.

With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.

Social traffic sources include ad platforms like Facebook Ads and Twitter Ads.

With PPV traffic and domain-targeting, you can find customer based on their buyer-history. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.

PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.

All three of these paid traffic sources give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.

You need Creative Assets

You are going to need creative assets (hosting, domains, landing pages, banners) in order to run your marketing campaigns. Creative assets are essential to running an online business – let alone a pay per call marketing business.

You need Call Tracking Software

Call tracking software is without a doubt the number one requirement for doing pay per call.

If you want to be successful with Pay Per Call, you absolutely need call tracking – plain and simple. It’s the most important piece of the puzzle.

Ringba for Pay Per Call

If you are running pay per call campaigns or working with inbound calls, Ringba gives you everything you need to setup, track, manage and optimize your call marketing campaigns so you can generate higher-quality calls and more conversions for your buyers.

Here are just some of the things Ringba allows you to do with Pay Per Call:

Get Tracking Numbers – Get local and toll-free numbers for tracking data and routing calls.
Route Calls to Targets – Create dynamic routing plans for your campaigns for forwarding calls to the best destination.
Manage Call Campaigns – Track, manage and optimize all your call marketing campaigns from a single platform.
Create Custom IVRs (beta) – Build custom IVR trees for qualifying callers and routing them to Targets.
Attribute Traffic Sources – Optimize your campaigns by find your highest converting traffic sources.
Analyze Reports – View detailed call analytics, export reports and work with data in real-time.

 

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