Learning Resources for Marketers

Learning Resources for Marketers

This list includes a wide variety of resources to learn about online marketing and general skills that are required to participate successfully.

Marketing Blogs

Aff Daily http://www.affdaily.com/
Thalamus News http://thalamus.co/news/
Digital Ad Blog http://digitaladblog.com/
Marketing Land http://marketingland.com/
Search Engine Land http://searchengineland.com/
Search Engine Journal https://www.searchenginejournal.com/
Search Engine Watch https://searchenginewatch.com/
Mobile Marketing Watch https://mobilemarketingwatch.com/
Attila http://iamattila.com/
Ian Fernando http://www.ianfernando.com/blog/
Jason Akatiff http://www.oooff.com/php-affiliate-seo-blog/
John Chow http://www.johnchow.com/blog/
KJ Rocker http://www.kjrocker.com/
Luke Kling http://www.lukepeerfly.com/
Malan Darras http://www.malandarras.com/archive
Mr Green http://www.mrgreen.am/
Neil Patel
Shoemoney http://www.shoemoney.com
Stack That Money Blog http://stackthatmoney.com/blog
Zac Johnson http://zacjohnson.com/
Stream SEO https://stream-seo.com
Jon Loomer https://www.jonloomer.com
Viper Chill http://www.viperchill.com
PPCMode https://ppcmode.com
Niche Hacks http://nichehacks.com/
Authority Hacker https://www.authorityhacker.com/blog/
Quicksprout https://www.quicksprout.com/blog/
Backlinko http://backlinko.com/blog

Online Learning

Khan Academy http://www.khanacademy.org
Udacity http://www.udacity.com
Codecademy https://codecademy.com
FreeCodeCamp https://freecodecamp.com
The Odin Project https://theodinproject.com
Stack Overflow http://www.stackoverflow.com
Stack Exchange http://www.stackexchange.com

Training Certifications

Google Partners https://partners.google.com
Digital Garage https://learndigital.withgoogle.com
Analytics Academy https://analytics.google.com/analytics/academy/
Academy for Ads https://landing.google.com/academyforads/
Facebook Blueprint https://www.facebook.com/blueprint
Hootsuite University https://hootsuite.com/education
Hubspot Academy https://academy.hubspot.com

 

 
How-To Track Multiple Countries On A Single Landing Page

How-To Track Multiple Countries On A Single Landing Page

A great way to save time building call campaigns is to track multiple countries on a single asset. In this guide, we’ll show you how.

Tracking multiple countries on a single landing page is a great to re-use campaign assets and save time when running your call campaigns.

If you do not have a basic understanding of HTML and PHP, this beginner’s guide is a great place to learn how easy it is to work with these tools. The best marketers have a solid foundation in web-based programming languages.

Note: Ringba doesn’t currently support number pools with numbers from different countries, so the first thing you will have to do is create multiple number pools and campaigns in our platform.

For this example we’ll assume you’re running an English campaign in 4 countries, have already generated your number pools and campaign IDs, and are able to segment your traffic by country from your traffic source with a URL variable.

Example Country Campaign IDs:

United States – Campaign ID: CA76996a75a6964ad7a37ba32c21e806e7
Canada – Campaign ID: CA44575a6911ad7ab7ba3f4gg94dg
United Kingdom – Campaign ID: CA111d55a6952az7437bass11gg94nn
Australia – Campaign ID: CA885b71a6964ad7a37ba3376gg94zz

ExampleLanding Page URLs:

Base – http://www.website.com/lp1/?geo=
United States – http://www.website.com/lp1/?geo=us
Canada – http://www.website.com/lp1/?geo=ca
United Kingdom – http://www.website.com/lp1/?geo=uk
Australia – http://www.website.com/lp1/?geo=au

Step 1: Grab country variable ‘geo’ from the URL using PHP

We’re using the $_GET[”] function to set the $geo variable with the value extracted from the URL, while using trim() to remove any extra accidental data. Our example does not correct for uppercase and lowercase data so you will need to make sure your geo= variable data is the same case as used below.

Step 2: Setup dynamic Campaign_ID insertion by ‘geo’ using a “Switch Case”

Now we need to set the Campaign ID dynamically by geo so we’ll use a ‘switch case‘.

We’ve set the default switch to the US Campaign ID. If there are any errors or missing data, the US campaign’s phone numbers will display.

Step 3: Dynamically insert geo Campaign ID using Ringba JS.

The last step to this process is making sure the proper Campaign ID is inserted into your Ringba JS code.

The ‘c’ variable needs to be updated with the $campaign_id variable we set in our PHP switch. We have 2 easy options to do that, a full PHP echo tag:

Your final Ringba JS tag will look like:

Alternative JQuery Implementation Code

If you prefer to use the more robust jQuery implementation, your final tag would look like:

 

 
How-To Use Call To Actions

How-To Use Call To Actions

A “Call To Action” phrase is a command given to the user to achieve a desired outcome. It is important when writing yours that you use specific language directing the user to complete exactly what is needed.

To be a proper call to action your phrase must contain a verb. A verb is a word that describes an action like ‘call’, ‘join’, or ‘click’. If you cannot ‘do’ the task you are asking of the user, it is most likely not going to be an effective call to action.

Call To Action Examples and Phrases

Buy Now
Call Now
Call Us
Click Here
Click Here Now
Click Here to Get Started
Click Here to Join
Click Here to Register
Click Here to Sign Up
Click Here to Start
Click Here to Subscribe
Click to Call
Click to Call Now
Enter Your Email Address
Get Started
Join
Join For Free
Join Now
Need Help? Call Now!
Register
Register for Free
Register Now
Signup
Signup for Free
Start Now
Subscribe Now
Tap to Call
Tap to Call Now

 
How-To Create a Click-to-Call Link

How-To Create a Click-to-Call Link

A simple tutorial on how to create click-to-call links for mobile devices.

Making click to call links and buttons is very simple. To create a click to call link for (212) 333-4444:

1) Instead of a standard URL we use ‘tel:’
2) Followed by a + and the country code ‘+1’
3) Then the complete number ‘212333444’.

For a complete click to call URL:

Then we take that call URL and insert it into a standard link’s ‘href’ option.

Click to Call Button or Image:

Click to Call Text Link:

Click to Call Text Number:

 

 

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