Add a Target



When you’re ready to add a new target, you can do so using the ‘Targets’ option on the main menu, or directly inside the campaign creation wizard.

Once a target is added to the system, you can assign and remove them from your campaign routing plans by editing your campaigns. Targets can be added to one or numerous campaigns.

Note: When adding targets to multiple campaigns, you will be unable to sort data sent back to Ringba webhooks by campaign unless you’re passing the unique call ID for every return value.

When adding a target to Ringba, the following options are available:

  • Name
  • Type
  • Delay Conversions
  • Timeout
  • Time Zone
  • Hours of Operation
  • Global Call Cap
  • Monthly Cap
  • Daily Cap
  • Hourly Cap
  • Concurrency Cap
  • Hourly Concurrency


Your target name will be used around the platform to identify this target. We suggest using short target names so they are easily recognizable on the dashboard and other places where they may be cut off.

A target can have an inbound ‘Phone Number‘ or ‘SIP Endpoint‘. This is where Ringba will route a call to this target.

Note: We suggest working with SIP whenever possible. SIP Allows your target to receive a unique Call ID inside of the SIP Header for every phone call and use it to post data back to our webhooks. When Ringba is able to receive revenue data back from your targets, we can route calls based on actual target performance and prioritize those that produce more revenue for your business.

SIP Also tends to have a higher call voice quality and lower connection time which will improve your conversion rates.

When selecting “Number”, a field will appear to enter your target’s phone number. The number should be formatted with the country code followed by the phone number

Number Example: For a US phone number it should look like ‘12123334444’. Please do not include any formatting marks like ‘()’ or ‘-‘ in your target phone numbers.

When selecting “SIP”, 3 fields will appear to enter in the proper information for your SIP address.

  1. SIP Endpoint
  2. SIP Username
  3. SIP Password

SIP Example: Your SIP Endpoint is structured ‘sip’:’username’@’domain’, which in practice looks something like ‘’.

The SIP Username and SIP Password are the authentication information for your endpoint. We do not suggest using endpoints that do not have authentication. If yours does not, please ask your partner to implement SIP authentication to prevent potential issues with your call stream.

Delay Conversions – Optional
Some PBX and tracking systems cannot accept an immediate conversion. Delaying conversions tells Ringba to wait a specific length of time in seconds before crediting a conversion and completing the firing of a tracking pixel.

Timeout – Optional
When a target does not accept a call, is busy, or unavailable for a specific period of time Ringba will route the call to the next target in your campaign’s routing plan. This configuration option is in seconds.

Time Zone
This is the time zone that the target operates in and effects the following configuration settings. All operational hours, call caps, and concurrency settings are driven by the target’s time zone.

When your target provides you with hours of operation or restrictions in their time zone this setting makes it easy to configure the target and Ringba will automatically compensate.

Hours of Operation – Optional
Your target defaults to ‘Always Open’, which means it is able to receive calls 24 hours a day, 7 days a week. If your target is not always available, you can configure a standard Open and Close time that applies to the entire week, or use the “Advanced” feature to configure your targets hours of operation on a daily basis.

Clicking “12/24” will shift the configuration from standard US 12 hour time, to 24 hour time, and clicking “AM” or “PM” will switch from day to night.

Global Call Cap – Optional
This cap restricts the target’s overall call limits. Once the target has received whatever number of calls the global cap is set to, it will no longer be routed calls.

Note: If you do not have a multiple targets in place on a campaign, and your target hits a global cap, or any other cap, it will cause the campaign to no longer route calls unless a default target is configured.

Monthly Cap – Optional
This cap restricts your target to receive a maximum number of calls on a monthly basis. The cap resets on the first of every month.

Daily Cap – Optional
This cap restricts your target to receive a maximum number of calls on a daily basis. The cap resets every night at midnight, based on the timezone configured for your target.

Hourly Cap – Optional
This cap restricts your target to receive a maximum number of calls on an hourly basis. The cap resets every hour.

Concurrency Cap – Optional
Concurrency is the maximum number of simultaneous calls this target can handle. You will want to work with your partners to make sure you have accurate concurrency configurations so you are not wasting valuable calls.

Hourly Concurrency – Optional
Hourly Concurrency gives you granular control over your partner’s concurrency throughout the day. Many call centers and buyers have different levels of staff depending on the time of day and day of the week. The “Basic” setting applies from Monday – Sunday.

Clicking “Advanced” will give you control of the hourly concurrency caps on a daily basis.

Join Our Newsletter

Profitable marketing tactics, case studies, in-depth guides, and more. Enter your email address now.