The call report section groups and aggregates statistical information into easy to read totals and summary formatting. The Table is default sorted by the number of incoming calls and gives you a general overview of relevant information pertaining to your campaigns.

At any time you can export your current view by clicking the ‘Export CSV’ and ‘Export XLSX’ buttons on the upper right side of the calls panel.


Call Reporting

  • “Active Sort” – This column is the currently active sort filter. Default is ‘Campaign’.
  • “Incoming” – Total number of incoming calls.
  • “Connected” – Total calls successfully connected to targets.
  • “Converted” – Total calls that successfully met conversion criteria.
  • “Completed” – Total successfully completed calls.
  • “No Target” – Calls with no available targets in their routing plan.
  • “No Connect” – Calls where targets refused connection.
  • “Blocked” – Number of calls that were blocked by rules or for spam.
  • “Payout” – Gross payout to publishers.
  • “Amount” – Gross revenue.
  • “CP%” – Conversion Percentage.
  • “RPC” – Revenue Per Call.
  • “ACL” – Average Call Length.
  • “TCL” – Total Call Length.


Grouping Options

On top of the the table there are grouping options that become highlighted in blue when active. The default grouping is by campaign, but can be changed by simply clicking the other options. If you have active filters in place, reporting will group by the below items in accordance with the currently selected filters.

  • Campaign – Groups table by campaigns.
  • Publisher – Groups table by publisher.
  • Pool – Groups table by number pool.
  • Dialed # – Groups table by inbound user dialed phone number.
  • Duplicate – Groups table by duplicate calls.
  • Target Name – Groups table by target
  • Date – Groups table by date.
  • Tag – Groups table by tag.


Call Reporting Details

“Publisher ID” – Ringba publisher identification code.

Call Info
“Blocked Reason” – The reason a call was blocked.
“Error Message” – Error message created by a call.
“Recording URL” – The URL of the call recording.

Connection Info
“Autonomous Name” – ISP Name associated with registered ASN.
“Autonomous System Number (ASN)” – Number assigned to an ISP for their IP address registration.
“ISP Name” – Name of an Internet Service Provider a user subscribes to.
“ISP Organization Name” – Registered legal name of an ISP.

“Available Height” – User’s maximum available browser height.
“Available Width” – User’s maximum available browser width.
“Color Depth” – User’s available color pallet in bits.
“Screen Height” – Pixel height of a user’s current screen resolution.
“Pixel Depth” – User’s available pixel colors in bits.
“Screen Width” – Pixel width of a user’s current screen resolution.

From Geo – Non-number pool calls
“From City” – Organize calls by city of origination.
“From Country” – Organize calls by country of origination.
“From State” – Organize calls by state of origination.
“From Zip Code” – Organize calls by zip code of origination.

“City” – User’s city.
“Country” – User’s country.
“Country Code” – User’s two character country code.
“Longitude” – User’s estimated longitude.
“Latitude” – User’s estimated latitude.
“State” – User’s state or region name.
“State Abbreviation” – User’s two character state abbreviation.
“Zip Code” – User’s zip code.

Placement Info
Placement ID – Placement ID is a unique identifier, automatically attributed to each ad placement you create

“Referer” – User’s referring URL for number pool campaigns.

Request Info
“Landing Page” – URL of the landing page where Ringba JS is placed.
“Referring URL” – Referring URL of the user visiting your landing page.

“Browser” – User’s browser type.
“Browser Version” – User’s browser family.
“IP Address” – User’s IP address.
“User Agent” – User’s browser’s user agent string.

To Geo
“To City” – Organize by termination city.
“To Country” – Organize by termination country.
“To State” – Organize by termination state.
“To Zip Code” – Organize by termination zip code.

User specified URL Tags added during campaign creation, or by adding tags through the main menu ‘URL Tags’ option.

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