In this video tutorial, you are going to get a complete overview of Ringba’s Call Tracking platform, including;
- What Ringba can do for you and your business (00:00)
- How to Create a Campaign (01:45)
- How to get your Tracking Number (02:30)
- How to configure your first Target (02:45)
- How to configure conversion values, events and publisher payouts (03:38)
- How to test your Tracking Number and set your campaign live (04:32)
- Managing Campaigns (05:10)
- Creating Publisher accounts (10:15)
- Creating additional Targets (11:37)
- Adding Targets to Campaigns (16:57)
- Target Weight and Priority (18:01)
- The Reporting Interface (18:58)
- Reports – Charting (19:45)
- Reports – Calls (20:06)
- Reports – Call Details (20:29)
- How To Listen to Call Recordings (21:29)
Ringba is a versatile platform that can be used to power many different types of businesses and their call flow. There are a significant number of use cases for our product and new systems are being developed by our clients on a regular basis. Marketing is about creativity combined with execution — the examples you see below only scratch the surface of possibilities.
If you aren’t sure how Ringba may apply to your business, please reach out to our Business Development team and we’re more than happy to help strategize the best implementation for your business.
Affiliate Networks (Pay Per Call Networks)
In the most competitive landscape in digital marketing Affiliate Networks need the best tracking and technology to power their businesses. Ringba provides Affiliate and Pay Per Call networks with the fastest and most robust tracking and reporting platform available. We understand what it takes to run a successful network and used our experience to build reporting for your affiliates that gives them significant optimization data increasing their ability to drive profitable campaigns and out-optimize their competition. Giving your affiliates the most powerful and competitive tools to get the job done means your business will thrive against everyone else without them.
Improve the likelihood of a sale from your partner traffic by offering compensation for calls. Ringba allows Affiliate Programs to augment their current revenue by placing tracking numbers on their partners promotional websites, monitoring quality and compliance, and tracking all of revenue generated and payouts to your partners. See which of your partners are providing the best return on investment and grow your Affiliate Program in new channels by driving customers to your services when they’re most likely to buy.
Stop relying entirely on partners to keep your agents on the phone. 3rd Party technical issues, loss of calls due to competition, and the feast or famine environment that comes with it is not healthy for your business. With Ringba you can add additional revenue streams by using the experience you already have, generating your own calls significantly increasing your margins, or by brokering overflow to partner call centers. By using Ringba’s intelligent performance routing you can virtually eliminate abandons and have the opportunity to run your contact center at maximum capacity where its most profitable.
A customer’s journey through your online store tells you more about their intent than anything else. Using Ringba’s dynamic number pooling and tracking you can follow your customer throughout their entire lifecycle from initial touch points to after sale follow-up. By seeing where your customers call for support, or when they call to buy, you can optimize your store for maximum profitability — driving sales calls while reducing customer service.
As your business grows, operational complexity lowers margins and increases the likelihood that sales opportunities are missed. By using Ringba to track your omnichannel marketing environment you receive performance based analytics and oversight into all of the marketing campaigns driving your growth and the performance of your marketing team. Without visibility into your metrics across the board, and the ability to drill into each segment and team member’s performance you’re flying blind.
The most important part of Performance Marketing is tracking your ad spend and optimizing your campaigns. Ringba allows you to do this at an unparalleled level giving you visibility into granular reporting like no other call attribution or marketing platform. Our advanced rule based routing and optimization functions allow you to buy, sell and manage millions of calls in over 80 countries simultaneously, while routing those calls by availability, schedule, user and performance to the right sales agent at the right time. Reduce your abandons, optimize non-performing traffic sources, stay compliant and most importantly drastically improve your profit margins with Ringba.
With limited resources managing the performance of advertising spend is extremely important. Using Ringba to track calls from your local Google listing, Yellow Page listing, Facebook, Twitter, Website, eCommerce store, email marketing, or other advertising placements will allow you to see where your advertising dollars are most effective. One of the biggest mistakes small businesses make is thinking they’re not big enough to properly track their marketing efforts and Ringba is the solution. By placing unique numbers in all of your channels and tracking the number of clients gained you will be able to keep the winners and cut the losers. Ringba is also a great way to reduce overhead by using IVR and voicemail features to act as a cloud based PBX and answering service after hours.
Using Ringba, TV Advertisers can issue multiple geographically relevant or toll free phone numbers and insert them into specifically targeted TV advertising campaigns. Just like buying online advertising, TV networks can ‘roll’ different commercials in specific areas, allowing you to track the performance of different channels, regions, demographics, shows and specific times. When done properly, TV advertising is very similar to an online marketing campaign and the extra effort used to segment your commercial or infomercial typically increases your return on investment by a significant margin.
Ringba is a versatile platform that can be used to manage different call streams, use cases, and applications at the same time.
Real-Time Reporting & Analytics
Ringba’s reporting is available throughout the site to give you immediate access to critical information you can use to make decisions about your click and call streams. We aggregate as much data as possible about the people who call, and those who don’t, to give you mission critical access to optimization data you won’t find anywhere else.
Our numerous reporting interfaces let you quickly drill in and sort all of your data streams to gain actionable insights into all of your partners and campaigns.
By using our number placement tags on your websites and landing pages for publishers, static numbers and dynamic number pools, Ringba will track and attribute calls to any and all available data giving you a rich understanding of your users and traffic sources. The data collection process is simple, automated, and entirely configurable to your specifications. Easily pass your data back to your marketing automation platforms, tracking services, or back to your clients.
With access to our powerful attribution data, you can virtually eliminate non-compliant partners and traffic sources. Give your clients peace of mind with verifiable compliance information pro-actively protecting their brand and establishing long term partnerships.
Intelligent Call Routing
Inside Ringba the partner that receives or buys calls is referred to as a “Target”. When configuring campaigns in our system you have the ability to add specific targets and target groups, prioritize the routing, cap volume with extremely flexible time tables and restrictions, route calls by user data such as device, location, ISP, browser, referring website, landing page, caller ID information, and most importantly Target performance.
Using target configuration in combination with information grabbed by our system (URL Tags), you can generate routing plans that put your callers in the most profitable place at the most profitable time.
By using a group of numbers Ringba is able to track specific information about every user that visits your website or landing page. In our system we call groups of numbers used for tracking “Number Pools”. These pools are activated by a simple to use tag that is placed on your website.
Ringba is able to manage pools of toll free or localized phone numbers in over 80 countries giving you the flexibility to run and optimize your campaigns in the most profitable way, almost anywhere.
Publisher Tracking & Management
Partnerships are an important part of any business and Ringba is designed to give your partners the same level of insights. Our publisher accounts give your clients the same detailed and granular access to data as you, giving them the ability to use Ringba to optimize their campaigns at a level they’ve never experienced before in a partnership portal.
Giving your partner’s access to this level of data allows them to streamline their business and increase their ROI without your intervention, adding a longer lifecycle to your campaigns and arming you with a competitive edge.
The reporting interface lets you view your publisher activity, track revenue, revshare, payouts, conversions and export all of your data to properly manager your payables.
Call Center / Buyer Load Balancing – “Targets”
Managing a call center is a complicated process of feast or famine. Ringba was specifically designed with these challenges in mind, allowing for dynamic routing plans for your campaigns based on schedule, concurrency, volume caps, productivity, and performance. Virtually eliminate abandons by monitoring your available agents and automatically route your overflow to call buyers and marketplaces to reclaim lost revenue.
Our system can monitor groups of agents across numerous campaigns making sure to never overload your team and gives you the flexibility to adjust your concurrency in real-time. Arm your team leaders and floor managers today with the ability to help maximize your revenues and stop wasting calls now.
Ringba is an advanced call tracking and routing platform designed to give you complete control over your call marketing and significantly improve your return on investment.
Using our software you can track the sources of calls, see detailed information about callers generated from online marketing, manage your product’s affiliate marketing programs, control call flow into your contact center and run an entire pay per call network.
Why we built Ringba
When our team started building Ringba we decided not to sell it as a service until we made millions of dollars using it. We spent a year optimizing the platform and process to give us the best tools possible to increase our return on investment and scale our call business. Since then we have opened massive contact centers on multiple continents to handle the volumes of calls we were able to generate, track, optimize and make profitable.
Having our own call center infrastructure gives us in-depth insights into the industry and allows us to test and perfect our features before releasing them.
We’re excited to share what we’ve learned and help your business use our software to grow. At any time if you need assistance we encourage you to reach out to our team. We chose never to have contracts to guarantee we’re engaged with our clients and do whatever it takes to help their businesses thrive.
What can Ringba do?
- Track the source of inbound calls.
- Learn detailed information about your users opening doors to new opportunities.
- Optimize and improve your advertising ROI.
- Create new ways to generate business.
- Reduce abandons and wasted opportunities.
- Manage call flow for multiple locations anywhere in the world.
- Manage compliance and regulations.
Who should use Ringba?
- Affiliate Networks
- Call Centers
- eCommerce Vendors
- Large Businesses
- Marketing Teams
- Performance Marketers
- Small Businesses
- TV Advertisers