Paid Traffic for Pay Per Call

Paid Traffic for Pay Per Call

One of the most effective methods for driving calls to your campaigns is through buying pay-per-click ads. Running effective ad campaigns is a key component to generating high quality inbound phone calls.

Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.

These traffic sources all give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.

Search Traffic

With Search traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.

Search traffic sources include ad platforms like Google AdWords, Microsoft Bing Ads and Yahoo! Gemini.

Mobile Traffic

With Mobile Traffic, you can access traffic from users accessing their mobile devices. Buying Mobile traffic is especially valuable for Pay Per Call marketers because your audience is already using their mobile device which makes clicking to call that much easier.

Mobile traffic sources include ad networks like, Go2Mobi, Airpush and InMobi.

Social Traffic

With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.

Social traffic sources include ad platforms like Facebook AdsTwitter Ads and LinkedIn Ads.

Contextual / PPV Traffic

With PPV traffic and behavior-targeting, you can target a customers based on the content they are being served. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.

PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.

Other Traffic Sources

Buying ads online isn’t the only way to promote your pay per call campaigns  — offline strategies like print, TV and radio can also be extremely effective for promoting your tracking numbers and connecting business with inbound calls.

With call tracking software like Ringba, you can finally to tie those offline campaigns to the rest of your marketing activities.  

Generating Calls with Paid Ads

Generating Calls with Paid Ads

Buying ad traffic is the best way to immediately begin driving calls to your clients. Digital advertising is a vast landscape with unparalleled targeting options, dozens of ad formats and thousands of different traffic sources.

If you’ve never run an ad campaign before, you might get discouraged when you first get started. Advertising can be a tough nut to crack and you may not see the results you want right away.

Keep testing.

With every ad campaign you run, your goal is to drive the user to pick up their phone and call your client.

This is the fundamental difference between buying traffic for clicks and buying traffic for calls. You need to show your ads to the type of people who are most likely to need to client’s services and take action by calling.

It’s important to understand that ad platforms and traffic networks are not meant to maximize your ad spend and ROI, their only goal is to maximize their own ad inventory and make as much money as they can from their advertisers.

They don’t care how much you are paying them for your ad/click/impression/whatever, they care how much money they are making across their entire platform on average per ad they show to their users.

This means that the ads that yield the highest eCPM are the ads that Google, Facebook and everyone else wants being shown to their users and getting paid for.

You can make a serious impact in how you advertise by brute force testing large amounts of ad copy to find the ads which have the highest Click-Through-Rate or (CTR).

Ads that have extremely high CTR will actually cost you less per click, guarantee the ad is shown more in the better spots, and make the ad platform the most money.

When you are running campaigns, creating ads and writing copy, you need to comfortable with split-testing hundreds (or even thousands) of variations in your ad copy to see what truly generates the highest click-through-rate at the lowest cost.

This is where most marketers fail; it’s a lot of work, a lot of struggle, a lot of failure, but the end result is typically where all the profit is made.

If you can’t outsmart your competitors, you can absolutely out-work them. Your competitor’s laziness can be your competitive advantage — but only if you’re not lazy too. 😉


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