Paid Traffic for Pay Per Call

Paid Traffic for Pay Per Call

One of the most effective methods for driving calls to your campaigns is through buying pay-per-click ads. Running effective ad campaigns is a key component to generating high quality inbound phone calls.

Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.

These traffic sources all give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.

Search Traffic

With Search traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.

Search traffic sources include ad platforms like Google AdWords, Microsoft Bing Ads and Yahoo! Gemini.

Mobile Traffic

With Mobile Traffic, you can access traffic from users accessing their mobile devices. Buying Mobile traffic is especially valuable for Pay Per Call marketers because your audience is already using their mobile device which makes clicking to call that much easier.

Mobile traffic sources include ad networks like Media.net, Go2Mobi, Airpush and InMobi.

Social Traffic

With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.

Social traffic sources include ad platforms like Facebook AdsTwitter Ads and LinkedIn Ads.

Contextual / PPV Traffic

With PPV traffic and behavior-targeting, you can target a customers based on the content they are being served. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.

PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.

Other Traffic Sources

Buying ads online isn’t the only way to promote your pay per call campaigns  — offline strategies like print, TV and radio can also be extremely effective for promoting your tracking numbers and connecting business with inbound calls.

With call tracking software like Ringba, you can finally to tie those offline campaigns to the rest of your marketing activities.  

 
Copywriting for Pay Per Call Ads

Copywriting for Pay Per Call Ads

When we talk about ad copy, we are referring to the words and phrases used in advertising and marketing messages.

Copywriting is a type of writing for advertising and marketing that primes the user to take action.

Effective copy causes people to search through their entire life experience and in milliseconds (before they even realize it), average them all together and create an emotional response that represents who they are, what they want and everything they’ve experienced.

Most people have experienced similar events, and the purpose of copywriting is to find a common thread of memory themes that generates a predictable emotional response that guides the customer to our desired outcome. This emotional response and desired outcome is achieved by feeding them a call-to-action.

The key to writing great ad copy is an effective call-to-action.

A Call-To-Action (or CTA) is a type of wording that commands a user to take an action. Typically these words and phrases are designed to cause the specific action to be taken immediately while the user is currently in the mindset of acting, or has the intent to purchase.

Examples include: call now, talk to us, get started, sign up, etc. We wrote a mini guide to using CTA’s, check it out here!

Your mindset needs to be that of the customer. Ask yourself, what is important to them? What is going to elicit an emotional response? What is going to get a reaction and drive them to take action?

Here are some of the most powerful emotions used for writing effective ad copy:

– Fear
– Urgency
– Indifference
– Desire
– Greed
– Gratification
– Security
– Pride
– Peace of mind

When writing your ad copy, use these emotions to trigger immediate actions. The ultimate goal of your ad copy is to move your customer further down your funnel and to convert. The best way to do this is by using one of the emotions above to pique the interest of the reader and spur their interest in your offer.

 
Load Balancing for Call Centers

Load Balancing for Call Centers

Running a successful call center can be a challenge — especially if you aren’t using the right tools to power your business and route calls to your live agents.

With Ringba’s advanced call routing features, you can keep your agents at maximum capacity; reducing abandons and monetizing every call that comes through your contact center.

What is Load Balancing?

Load balancing is the process of optimizing the distribution or “flow” of call traffic. For contact centers, this means routing calls to the most optimal target / destination.

This involves a lot of factors, including;

Hours – What are the operating hours for your call center?
Agents – How many people are available to service calls?
Capacity – How many calls can your agents service at once.
Geolocation – Where is your call center located geographically?

When agents are overloaded with calls, everyone loses. You lose money, the agent is overwhelmed and your caller is left unsatisfied and unhappy.

Load-balancing routes your call overflow to agents who are available, reduces caller wait time, improves agent productivity, ensures calls are serviced in a timely manner and leave you free to run your contact center a peak proficiency.

With your call flow effectively load balanced, you are in the position to optimize run your contact center at peak efficiency. Call routing and load balancing is essential to overall call center efficiency and caller satisfaction.

Load Balancing with Ringba

Ringba was specifically designed to provide call centers with the tools they need to optimize their call flow and load balance their call traffic.

Create dynamic routing plans for your campaigns based on schedule, concurrency, volume caps, productivity, and performance. Virtually eliminate abandons by monitoring your available agents and automatically route your overflow to call buyers and marketplaces to reclaim lost revenue.

Monitor groups of agents across numerous campaigns making sure to never overload your team and gives you the flexibility to adjust your concurrency in real-time. Arm your team leaders and floor managers today with the ability to help maximize your revenues and stop wasting calls now.

Sign up today to setup load balancing for your call center!

 
Finding Local Pay Per Call Clients

Finding Local Pay Per Call Clients

Selling your Pay Per Call services to local clients allows you to take a higher margin and route overflow traffic to networks and other offers.

If you want to make money with Pay Per Call marketing, one of the most valuable strategies you can deploy is to “go direct” and to develop relationships with local businesses. Your first step to doing this is to pick a vertical / industry / niche to specialize in.

Picking a Local Pay Per Call Vertical

A vertical is the broad category or industry that you are going to target to find clients and generate calls. In the Pay Per Call space, there are more types of verticals and sub-verticals that you can possibly imagine. Some of the top verticals with tons of active call buyers include:

Home Services – Examples of Home Services Pay Per Call verticals include; Home Security, Plumbing / HVAC, Solar Panel Installation, and Towing.

Legal Services – Examples of pay per call campaigns in the Legal Services industry; include Criminal, Divorce, Family, and Personal Injury.

Medical / Health – Examples of call campaigns for Medical / Health  include; Dental, Chiropractor, Diet / Weight-Loss, and Drug Rehab.

And that’s just barely scratching the surface! Just think of how many different types of business want (or need) customers coming to them.

If you live in a city (or even a big-ish town), you’ll notice that you can probably think of businesses in your local area that work in these industries and verticals. Even better, you may already be familiar with how these businesses work. You might have already called in and know what it’s like to be a customer

Choosing a profitable vertical isn’t about choosing an industry that you can charge the most for your calls; the best vertical you can pick is one that you already know.

Starting off, your very first target market should be an area that you are physically located in. You local market is your best bet for finding great clients that need calls. You’ll already be familiar with the geographic location, the local economy and culture and you can quickly assess if there is enough opportunity in your local market for your vertical.

Aim for at least 3 – 5 buyers in each market for your vertical. If you’re campaigns are as successful as they should be, you will have more than enough calls to support at least three buyers in a single market.

When it comes to picking a profitable pay per call vertical, your biggest advantage will be to choose a vertical that you already know and understand. Having a solid understanding of the industry you are entering and the vertical you have picked will save you enormous amounts of time when prospecting clients, running campaigns or breaking into new markets.

Pick a vertical that you have enough knowledge about to know what the customer experience feels like.

If you don’t know what the customer experience feels like, you are going to have a tough time marketing to potentials callers and generating quality calls for your buyers.

Your ultimate goal is to offer a better experience than the average customer is used to so you can deliver highly-qualified leads to your clients.

If you are tricking people into calling and setting the wrong expectations before they call your buyers – your clients aren’t going to want anything to do with you or your service. Poof! You’re out of business.

Follow these principles while you are looking for a vertical:

  • Pick a vertical you have personally experienced;
    • Be a customer.
  • Pick a vertical you are already familiar with;
    • Be an expert.
  • Pick a vertical you can specialize in;
    • Become a specialist.
  • Pick a vertical with enough callers / buyers in your target market;
    • Be smart.  

Researching Local Pay Per Call Opportunities

Now that you’ve decided on a vertical, it’s time to find out if there is a big enough opportunity in your target market. The best way to do this is with the greatest tool in the history of online marketing:

Google.

Using Google can find the essential information you need to know about your vertical, target market, buyers and callers before you get started.

How do you know when you’ve found a great market opportunity? Ask yourself these questions:

  • Are there enough callers?
    • You will need to have enough potential callers in your target market to send to your buyers. Without callers, you have nothing to offer your buyers.
  • Are there enough buyers?
    • You need to have enough buyers in your target market to support your call marketing efforts. Without buyers, you have nowhere to send your callers.
  • Will you have competition for traffic?
    • When you’re buying traffic, you want to avoid competition whenever possible. This leads to cheaper clicks, better conversion and more calls to send your buyers.

Using a wide variation keywords and a simple search query formula (“Vertical” + “Your Market”) you can determine if there is a viable opportunity in your vertical and target market.

You’ll notice that Google does a fantastic job at showing you all the local businesses in your marketing and provides all the information you need to begin reaching out and sell your Pay Per Call services.

Compile a list of all the businesses you want to work with and start cold calling!

 
What is Pay Per Call?

What is Pay Per Call?

Pay Per Call is a powerful advertising, billing, and performance marketing model for connecting businesses with inbound customer calls.

Similar to other lead gen strategies, Pay Per Call (or PPCall) is a simple way for advertisers to buy and connect to qualified calls from real customers.

When it comes to lead generation, businesses all over the world are actively looking to connect with qualified prospects over the phone and they are more than willing to pay lots of money for those calls. Using pay per call as lead gen strategy, these business can buy inbound calls from potential customers on a per call basis.

Simply put, pay per call means that someone is paying to receive an inbound customer phone call.

You are directly connecting customers with the businesses who need them – real humans like you or me who need a solution at the exact moment they are looking for one. That’s why this industry is so exciting and ripe with opportunity.

The tactics and strategies used to generate calls are different from other types of online marketing. You are going to need to be more creative, put in more legwork and use non-traditional marketing techniques to drive inbound calls that convert.

How Pay Per Call Works

With pay per call marketing, a buyer pays you on a per call basis to be connected to a caller. Performance marketing can get a little complicated with multiple stakeholders, platforms, networks and others, but generally speaking, pay per call involves three people: the caller, the buyer and you.

Here’s what a simplified call flow looks like:

Step 1)  You place an ad online with your tracking number;

Step 2)  The caller sees your ad and calls the displayed tracking number;

Step 3)  You route the call to the buyer;

Step 4)  The buyer receives the call and pays you for it;

Step 5)  You track and report on the call.

Why Pay Per Call?

Why are we so obsessed with calls here at Ringba?

Nowadays, everyone has a phone.

The number of people who have a smartphone in their pocket is higher than it has ever been in history – and that worldwide footprint is growing bigger every single day.

In the US alone, 95% of the population already owns a smartphone and by 2020, there will be more than 6 billion people who own a smartphone worldwide.

Those are a lot of potential callers..

Pay Per Call leads have a much higher conversion rate and significantly improve your marketing ROI. When your business takes advantage of Pay Per Call Marketing, you are giving your customers a better opportunity to connect with your brand and talk to real human.

How To Get Started With Pay Per Call

To start running Pay Per Call, you are going to need a few things:

You need offers / call buyers

You are going to need someone to buy your calls. Without a buyer to send your traffic and pay for the inbound calls you generate, you don’t have a Pay Per Call business.

You need paid traffic sources

You are going to need to buy targeted traffic in order to generate inbound calls for your clients.

Some of the best paid traffic sources for getting calls include; Search, Social, and PPV.

With Search Traffic and keyword-targeting, you can find customers with active buyer-intent. Search traffic is the highest quality type of traffic you can target for your pay per call campaigns. Customers using search engines are actively looking for a solution to their current problem.

Search traffic sources include ad platforms like Google AdWords and Microsoft Bing Ads.

With Social traffic and audience-targeting, you can find different buyer-types. Social is a passive type of traffic — this means that the people who are using social media are not necessarily ready take action, find a solution or purchase a product.

Social traffic sources include ad platforms like Facebook Ads and Twitter Ads.

With PPV traffic and domain-targeting, you can find customer based on their buyer-history. These types of ads are typically the lowest-quality type of traffic you can buy because they are interruptive to a user’s browsing experience.

PPV traffic sources include ad networks like Adsterra, Adcash, Propel Media and RTX Platform.

All three of these paid traffic sources give you extremely specific targeting options to find the exact callers you’re looking for, at the exact moment they are looking for a solution and getting them to click-to-call.

You need Creative Assets

You are going to need creative assets (hosting, domains, landing pages, banners) in order to run your marketing campaigns. Creative assets are essential to running an online business – let alone a pay per call marketing business.

You need Call Tracking Software

Call tracking software is without a doubt the number one requirement for doing pay per call.

If you want to be successful with Pay Per Call, you absolutely need call tracking – plain and simple. It’s the most important piece of the puzzle.

Ringba for Pay Per Call

If you are running pay per call campaigns or working with inbound calls, Ringba gives you everything you need to setup, track, manage and optimize your call marketing campaigns so you can generate higher-quality calls and more conversions for your buyers.

Here are just some of the things Ringba allows you to do with Pay Per Call:

Get Tracking Numbers – Get local and toll-free numbers for tracking data and routing calls.
Route Calls to Targets – Create dynamic routing plans for your campaigns for forwarding calls to the best destination.
Manage Call Campaigns – Track, manage and optimize all your call marketing campaigns from a single platform.
Create Custom IVRs (beta) – Build custom IVR trees for qualifying callers and routing them to Targets.
Attribute Traffic Sources – Optimize your campaigns by find your highest converting traffic sources.
Analyze Reports – View detailed call analytics, export reports and work with data in real-time.

 

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