Finding the best call tracking software is like finding a needle in a haystack, Instead, find one that’s right for you and your business.
There are lots of call tracking platforms out there, and choosing one can be overwhelming. With so many options to choose from, it may be tempting to make a hasty decision only to end up with a solution that doesn’t meet your needs.
We want to make it as easy as possible for you to pick the best platform for you, even if it’s not Ringba. Here are the “5 Questions You Need To Ask Your Call Tracking Vendor”:
1) What is your billing model?
Lots of call tracking companies have setup fees, support fees, minimums use fees, overage fees, integration fees, port fees, termination fees, and more.
Always make sure to ask companies when shopping for call tracking if they plan to bill you for any of those types of fees and always make sure that they provide you with a written proposal outlining everything. There are lots of companies out there that have been around for a long time that still engage in predatory billing practices towards their customers.
Any company that is confident they can deliver an amazing product with excellent service generally won’t bother asking you for a contract.
2) Do you provide free training?
Whenever you’re working with a new piece of software, especially if it is as complicated as call tracking can be, you should ask if training is included otherwise you may be left on your own to figure out best practices, how to implement new things, and may be left in the dark on how to optimize your campaigns. Free training is a must.
3) What type of support do you provide?
Marketing campaigns typically change on a daily basis, so getting the support you need and your questions answered quickly can mean the difference between a successful campaign and failure. Make sure to ask if you will receive hands-on live support, or if you will have to submit tickets that may take them weeks to reply to.
The best companies always offer live support at no extra cost. You probably shouldn’t ever buy software from a company that isn’t willing to support it.
4) What type of features do you have?
Most call tracking platforms perform the basic service of tracking how many phone calls you received and from what numbers, but you need to make sure that they have everything you need to truly be successful. Are they integrated with Google, Facebook, Instagram, and Snapchat? Do they provide advanced reporting capabilities and easy to implement custom integrations? Do they have an easy to use IVR builder? Are they able to provide you with more advanced pay per call features like real time bidding?
The list goes on. The reason it is important to ask these questions is because once you get started it may be a lot of work to switch, or you may have signed a contract. Always make sure you have your ducks in a row first.
5) Do they have case studies or a G2 Crowd review listing?
Trust but verify. Make sure to ask your prospective vendors for case studies, reviews and references before you select who you are going to work with.
If you ask all five of these questions to your prospective call tracking vendors I guarantee you will find the right one for your business. Don’t forget to reach out to Ringba too.