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BlogPay Per Call: 23 Important Questions Answered
1. What is Pay Per Call? Pay Per Call is the process of connecting a business with a prospective customer over the phone. Pay Per Call (Pay-Per-Call, or PPCall) is an advertising model that allows…
BlogMarketing Agency Grows Their Business by Enhancing Call Tracking Capabilities
Diablo Media was able to create new business opportunities while gaining a deeper insight into call analytics.
BlogAdvertising Agency Leaves Proprietary Call Tracking Platform Behind
LeadSmart created new opportunities and reduced the cost of ownership by switching to Ringba.
BlogStarting a Pay Per Call Agency from the Ground Up
WeCall Media harnesses the power of Ringba to boost conversion rates and maximize pay per call return on investment.
BlogDominating Pay Per Call in the World's Most Competitive Verticals
Super Affiliate Anthony Sarandrea uses Ringba to Increase his revenue by 500% while driving down advertising costs.
BlogHealth Insurance Agency Drastically Improves Conversion Rates
Using Ringba's intelligent call routing, MyHealthAngel realizes an 80% increase in monetized calls.
BlogBuilding an Insurance Pay Per Call Program from Start to Finish
Consumer acquisition marketplace expands their offering into new verticals to drastically increase their monthly revenues.
BlogHyperTarget Marketing Taps Into the Real-Time Call Bidding Ecosystem
Pay Per Call Network uses Ringba’s real-time bidding ping tree to significantly bolster their earnings per call.
BlogRank Media Agency Becomes Real-Time Bidding Pioneer
Performance marketing agency uses Ringba’s real-time bidding ping tree to expand their business into new channels.
BlogHow to Track Calls from Facebook Ads with the Conversions API
Facebook gives you the ability to track conversions that happened on Ringba into Facebook Ads using through their Conversions API. In this article, you will find a step-by-step guide on how to set up and…
BlogIntroducing TCPA Shield by Ringba
What is the TCPA? Signed into law in 1991, the Telephone Consumer Protection Act (“TCPA”) was designed with the specific purpose of stopping unwanted phone calls from telemarketers to consumers. The law applies to telemarketing…
BlogCOVID-19 State of the Pay Per Call Industry Report
Where to find pay per call opportunities in the midst of a global pandemic Disclaimer Certain statements in this White Paper constitute forward-looking statements. When used in this White Paper, the words “may,” “will,” “should,”…
BlogInsights from Sean McCormick and Zack Bloom, Co-Founders of Covalent Media Group
“We started from my dining room, until we were able to afford an office space. We were fortunate to get this office space probably about six months after starting the company. But every day, Zack…
BlogInsights from Jennine Rexon, CEO and Founder of Rex Direct
“I was an emailer. That's what we did. And my brother set me up with a few emails sites and an email server. And at the time, there were only about three or four affiliate…
BlogInsights from Kevin De Vincenzi and Thomas Coolidge, CEO and VP of Business Development at Rapid Response Marketing
“As an agency our main goal is to come up with a multi channel marketing effort on behalf of the client that isn't necessarily hyper-focused on a cost per call scenario or a pay per…
BlogInsights from Manny Zuccarelli, CEO of QuoteVelocity
“I wanted to spend more time out there procuring business, working with partners, rather than sitting in my bedroom just kind of working on things all day and not having a lot of contact. I…
BlogInsights from Yohan Perez and Neil Rubin, Founders of Rank Media Agency
“In my early days, I owned a call center. We did everything from surveys for the government all the way to selling timeshare. Neil was actually an employee back then. And I can't say I…
BlogInsights from Chris Moreira, CEO and Founder of TeleDrip
“I was working for a hosted IT company, I was managing a rather large region. So what I was initially looking for was a solution that would enable me to contact my customers and prospects…
BlogInsights from Neil Patel, CEO of Neil Patel Digital
“I got started back in internet marketing 17 years ago. I was trying to find a job online, I couldn't find one, I created my own job website and I thought you pop up a…
BlogInsights from Sam Darawish, CEO and Co-Founder of Everflow
“It's a performance affiliate tracking platform. We started it about two and a half years ago … We looked at the industry and thought we could bring in something better in terms of both functionality,…
BlogInsights from Alex Elperin, CEO and Co-Founder of Avenge Digital
“It all kind of started with a sales job I had with a company called HouseValues … I started there as a sales rep and didn't know anything about the lead gen industry and kind…
BlogInsights from Damon DeCrescenzo, CEO and Co-Founder of The Credit Pros
“We were building affordable housing. The challenge was being able to allow the people that were trying to buy affordable housing … My partner Jason's an attorney and we collaboratively began working together - because…
BlogInsights from Gene Morris, Creator of Pay Per Call Blueprint
“I'm not going to say product owner, but I started a supplement company with a doctor friend of mine. And the whole idea was to take the supplement company online and just become kind of…
BlogInsights from Ashok Kamal, Executive Director at Tech Coast Angels
“We're an angel investing organization. So it's basically a conglomerate of over 150 accredited angel investors just here in San Diego, and we have chapters in LA and Orange County as well. And what we…
BlogInsights from Justin Elenburg, Founder of mobileFUSED
mobileFUSED | mobileFUSED.com “mobileFUSED started out as a typical small networking sort of grew– it really does well in the addiction industry, and it's starting to do well in the finance and a couple other…
BlogInsights from Eric Evans, CEO of HyperTarget Marketing
“Somewhere along the way, I stumbled onto Pay Per call. At the time, Pay Per Call was just on Commission Junction. That's all it was. So I started messing around with that, and I found…
BlogInsights from Anthony Sarandrea and Josh Elizetxe, Founders of All Finance Leads
“We met back in college, we were two internet entrepreneurs, and just connected a vibe … going back almost a decade ago, and just stayed closed ever since, and partnered up along the way, and…
BlogInsights from Anthony Paluzzi, Founder of PALO Media
“I really started to look at what this affiliate world was and I really tried to figure out how to expand upon it and I realized I had to start a business around that.” —…
Pay Per CallHiring and Outsourcing
Learn how to free up your time and scale your efforts by hiring professionals to help run your business. Contents: - Determining Your Hiring Goals - Things to Reflect on Before Hiring - Creating a…
Pay Per CallWorking with Affiliates
Find out everything you need to know about managing publishers and working with affiliates to drive even more traffic to your pay per call campaigns. Contents: - Working with Affiliates and Managing Publishers - Affiliate…
Pay Per CallCreating a Buyer Network
Learn how to find local Pay Per Call buyers and create a step-by-step repeatable process for working with and onboarding new clients. Contents: - What is a Buyer Network - Pros and Cons of Creating…
Pay Per CallNegotiating for Scale
Learn how to determine your call quality, negotiate with partners, and scale your business with negotiation tactics and sales skills. Contents: - Ground Rules for Negotiating - Network vs. Network - Determining Your Call Quality…
Pay Per CallQuality Assurance
The quality assurance process is crucial to success of your pay per call business. Learn how to identify fraudulent calls and non-compliant partners. Contents: - Quality Assurance Explained - Duration Billing / Callback Fraud -…
Pay Per CallBusiness Development
Learn where you can find buyers and sellers for your inbound calls, how to work with pay per call networks and why you need to show up to industry trade shows. Contents: - Creating a…
Pay Per CallBuilding Your Business
Learn the path to success for building a sustainable pay per call business in the performance marketing industry. Contents: - The Pay Per Call Path to Success - Set Up an LLC or Corporation -…
Pay Per CallPrint Advertising for Pay Per Call
Learn how to use Print Advertising campaigns to generate inbound phone calls using magazines, newspapers, direct mail, local circulars and more. Contents: - About Print Advertising - Pros and Cons of Print Advertising for Pay…
Pay Per CallTelevision Advertising for Pay Per Call
Learn how to reach a massive new audience and generate inbound consumer calls with Television and Video Advertising. Contents: - About TV and Video Advertising - Pros and Cons of TV Advertising for Pay Per…
Pay Per CallRadio Advertising for Pay Per Call
Learn how to use Radio Advertising to generate inbound phone calls to your pay per call campaigns. Contents: - About Radio Advertising - Pros and Cons of Radio Advertising for Pay Per Call - How…
Pay Per CallOut of Home Advertising for Pay Per Call
Learn everything you need to know about Out-of-Home Advertising for Pay Per Call with real-world examples of ad creatives on billboards, benches, bus shelters, taxis and more. Contents: - About Out of Home Advertising -…
Pay Per CallOnline Advertising for Pay Per Call
Learn the best online advertising methods and traffic sources for generating inbound calls to your campaigns. Contents:. - About Online Advertising for Pay Per Call - Pros and Cons of Online Advertising - How Online…
Pay Per CallThe Psychology of Ads
Learn to write irresistible ad copy by using consumer psychology to get results and generate calls. Contents: - The Psychology of Advertising for Pay Per Call - Using Plutchik’s Wheel of Emotion - Emotional Options -…
Pay Per CallHow Pay Per Call Networks Function
A Pay Per Call Network is a company or platform that manages call campaigns on behalf of advertisers and generates calls through the network of publishers. Pay Per Call Networks act as intermediaries between buyers…
Pay Per CallReal-Time Bidding for Calls
Find out how Real-Time Bidding for Inbound Calls works, what it means for the future of Pay Per Call and how to buy and sell phone calls programmatically. Contents: - What is Real-Time Bidding for…
Pay Per CallImproving Conversions with Automated Routing
Learn how to use automated call routing technology to improve conversions and optimize your inbound call flows. Contents: - Optimizing Call Flows with Automated Call Routing - Maximize ROI by Prioritizing and Weighting the Flow of…
Pay Per CallBreaking Down Common Call Flows
Gain a complete understanding of the most common inbound call flows and how pay per call campaigns are managed on the back-end. Contents: - Understanding Call Flows - Managing Call Flows - Direct Buyer Call…
Pay Per CallHow Pay Per Call Works
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish. Contents: - Pay Per Call Explained - Example Pay Per Call Flow…
Pay Per CallGlossary of Pay Per Call and Call Center Terms
If you want to 'walk the walk,' you need to 'talk the talk.' This is even more important in Pay Per Call or when working with Call Centers. By knowing and understanding these terms, you will…
Pay Per CallGlossary of Affiliate Terms
If you're ever in a conversation with someone and don't understand a term that they used, stop them and ask them: "Hey, what does that mean specifically? I've never heard that term before." Saying you…
Pay Per CallGlossary of Business Terms
To be successful in any industry, you need to know the specific underlying language that people speak, as well as the associated language around it. Contents: # | A | B | C | D…
Pay Per CallWhy Pay Per Call is a Massive Opportunity
Find out why the Pay Per Call industry is experiencing massive growth and how you can solve the biggest problems facing Call Centers. Contents: - The Opportunity in Pay Per Call - Why Phone Calls…
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Blog
COVID-19 State of the Pay Per Call Industry Report
Where to find pay per call opportunities in the midst of a global pandemic Disclaimer Certain statements in this White Paper constitute forward-looking statements. When used in this White Paper, the words “may,” “will,” “should,”…
Pay Per CallHiring and Outsourcing
Learn how to free up your time and scale your efforts by hiring professionals to help run your business. Contents: - Determining Your Hiring Goals - Things to Reflect on Before Hiring - Creating a…
Pay Per CallWorking with Affiliates
Find out everything you need to know about managing publishers and working with affiliates to drive even more traffic to your pay per call campaigns. Contents: - Working with Affiliates and Managing Publishers - Affiliate…
Pay Per CallCreating a Buyer Network
Learn how to find local Pay Per Call buyers and create a step-by-step repeatable process for working with and onboarding new clients. Contents: - What is a Buyer Network - Pros and Cons of Creating…
Pay Per CallNegotiating for Scale
Learn how to determine your call quality, negotiate with partners, and scale your business with negotiation tactics and sales skills. Contents: - Ground Rules for Negotiating - Network vs. Network - Determining Your Call Quality…
Pay Per CallQuality Assurance
The quality assurance process is crucial to success of your pay per call business. Learn how to identify fraudulent calls and non-compliant partners. Contents: - Quality Assurance Explained - Duration Billing / Callback Fraud -…
Pay Per CallBusiness Development
Learn where you can find buyers and sellers for your inbound calls, how to work with pay per call networks and why you need to show up to industry trade shows. Contents: - Creating a…
Pay Per CallBuilding Your Business
Learn the path to success for building a sustainable pay per call business in the performance marketing industry. Contents: - The Pay Per Call Path to Success - Set Up an LLC or Corporation -…
Pay Per CallPrint Advertising for Pay Per Call
Learn how to use Print Advertising campaigns to generate inbound phone calls using magazines, newspapers, direct mail, local circulars and more. Contents: - About Print Advertising - Pros and Cons of Print Advertising for Pay…
Pay Per CallTelevision Advertising for Pay Per Call
Learn how to reach a massive new audience and generate inbound consumer calls with Television and Video Advertising. Contents: - About TV and Video Advertising - Pros and Cons of TV Advertising for Pay Per…
Pay Per CallRadio Advertising for Pay Per Call
Learn how to use Radio Advertising to generate inbound phone calls to your pay per call campaigns. Contents: - About Radio Advertising - Pros and Cons of Radio Advertising for Pay Per Call - How…
Pay Per CallOut of Home Advertising for Pay Per Call
Learn everything you need to know about Out-of-Home Advertising for Pay Per Call with real-world examples of ad creatives on billboards, benches, bus shelters, taxis and more. Contents: - About Out of Home Advertising -…
Pay Per CallOnline Advertising for Pay Per Call
Learn the best online advertising methods and traffic sources for generating inbound calls to your campaigns. Contents:. - About Online Advertising for Pay Per Call - Pros and Cons of Online Advertising - How Online…
Pay Per CallThe Psychology of Ads
Learn to write irresistible ad copy by using consumer psychology to get results and generate calls. Contents: - The Psychology of Advertising for Pay Per Call - Using Plutchik’s Wheel of Emotion - Emotional Options -…
Pay Per CallHow Pay Per Call Networks Function
A Pay Per Call Network is a company or platform that manages call campaigns on behalf of advertisers and generates calls through the network of publishers. Pay Per Call Networks act as intermediaries between buyers…
Pay Per CallReal-Time Bidding for Calls
Find out how Real-Time Bidding for Inbound Calls works, what it means for the future of Pay Per Call and how to buy and sell phone calls programmatically. Contents: - What is Real-Time Bidding for…
Pay Per CallImproving Conversions with Automated Routing
Learn how to use automated call routing technology to improve conversions and optimize your inbound call flows. Contents: - Optimizing Call Flows with Automated Call Routing - Maximize ROI by Prioritizing and Weighting the Flow of…
Pay Per CallBreaking Down Common Call Flows
Gain a complete understanding of the most common inbound call flows and how pay per call campaigns are managed on the back-end. Contents: - Understanding Call Flows - Managing Call Flows - Direct Buyer Call…
Pay Per CallHow Pay Per Call Works
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish. Contents: - Pay Per Call Explained - Example Pay Per Call Flow…
Pay Per CallGlossary of Pay Per Call and Call Center Terms
If you want to 'walk the walk,' you need to 'talk the talk.' This is even more important in Pay Per Call or when working with Call Centers. By knowing and understanding these terms, you will…
Pay Per CallGlossary of Affiliate Terms
If you're ever in a conversation with someone and don't understand a term that they used, stop them and ask them: "Hey, what does that mean specifically? I've never heard that term before." Saying you…
Pay Per CallGlossary of Business Terms
To be successful in any industry, you need to know the specific underlying language that people speak, as well as the associated language around it. Contents: # | A | B | C | D…
Pay Per CallWhy Pay Per Call is a Massive Opportunity
Find out why the Pay Per Call industry is experiencing massive growth and how you can solve the biggest problems facing Call Centers. Contents: - The Opportunity in Pay Per Call - Why Phone Calls…
Pay Per CallExclusive Private Communities for the Pay Per Call Industry
Discover the best communities to connect with the Pay Per Call industry to find new new business opportunities, share your experiences and learn all about Pay Per Call. PayPerCallers.com - The Only Forum Dedicated to…
Pay Per CallPay Per Call for Call Centers
The #1 problem facing all call centers is matching variable call flow with fixed agent scheduling. This ultimately results in lost opportunities, huge overhead costs and the inability for call centers to effectively scale their…
Pay Per CallFinding Pay Per Call Networks
Developing strong relationships with call buyers and sellers is essential to succeeding with Pay Per Call campaigns and finding partners to work with is your very first step. Pay Per Call Networks manage call campaigns…
Pay Per CallPaid Traffic for Pay Per Call
One of the most effective methods for driving calls to your campaigns is through buying pay-per-click ads. Running effective ad campaigns is a key component to generating high quality inbound phone calls. Some of the…
Pay Per CallCopywriting for Pay Per Call Ads
When we talk about ad copy, we are referring to the words and phrases used in advertising and marketing messages. Copywriting is a type of writing for advertising and marketing that primes the user to…
Pay Per CallFinding Local Pay Per Call Clients
Selling your Pay Per Call services to local clients allows you to take a higher margin and route overflow traffic to networks and other offers. If you want to make money with Pay Per Call…
BlogWhat is Pay Per Call?
Pay per call is an advertising, billing and performance marketing model that allows businesses to connect with inbound customer phone calls. Similar to other lead generation methods, pay per call, or PPCall, is a simple…
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Blog
How to Track Calls from Facebook Ads with the Conversions API
Facebook gives you the ability to track conversions that happened on Ringba into Facebook Ads using through their Conversions API. In this article, you will find a step-by-step guide on how to set up and…
Call TrackingGenerating Calls with Paid Ads
Buying ad traffic is the best way to immediately begin driving calls to your clients. Digital advertising is a vast landscape with unparalleled targeting options, dozens of ad formats and thousands of different traffic sources.…
Call TrackingTracking Inbound Calls with Ringba
Are you promoting the phone number for your business? If your business connects with customers over the phone, you need to be tracking your inbound calls. With inbound call tracking, businesses and marketers can gain…
Call TrackingLoad Balancing for Call Centers
Running a successful call center can be a challenge -- especially if you aren’t using the right tools to power your business and route calls to your live agents. With Ringba’s advanced call routing features,…
Call TrackingHow Call Tracking Works
If you are working with inbound calls, you absolutely need to track your calls. Without Call Tracking, you will have insight into how your calls are converting, how to improve your call flow or how…
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ResourcesGetting Started with Ringba
Watch our "Getting Started" video and learn how to use Ringba to create a campaign and track your inbound calls.
ResourcesPay Per Call Verticals & Industries
These are some of the top Pay Per Call verticals and industries where our clients compete for calls.
ResourcesList of Two-Letter Country Codes
Two-letter ISO 3166 country codes are commonly used in geographic location packages that marketers use to localize their campaigns.
ResourcesMobile CTA Buttons
Free mobile click-to-call buttons for creating call campaigns. These buttons are free for you to use and distribute with your products and services.
ResourcesNetworking Groups for Pay Per Call
Need to meet some folks in the call marketing industry? Our curated collection of marketing forums and networking groups is the perfect place to get started.
ResourcesLearning Resources for Marketers
Ringba's curated collection of learning resources and blogs for online marketers and digital entrepreneurs.
ResourcesHow-To Track Multiple Countries On A Single Landing Page
A great way to save time building call campaigns is to track multiple countries on a single asset. In this guide, we'll show you how.
ResourcesHow-To Use Call To Actions
A “Call To Action” is a command given to the user to achieve a desired outcome. See our examples of some of the best phrases to use.
ResourcesHow-To Create a Click-to-Call Link
A simple tutorial on how to create click-to-call links for mobile devices. Click-to-call hyperlinks prompt the user make a call directly from their mobile device.
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Product Updates
Release Notes from April 2018
Advanced JS Number Replacement We've updated the Ringba JS tag to be smaller, faster and more robust. Use the Ringba JS tag for Dynamic Number Insertion (DNI) to replace phone numbers on your web pages…
Product UpdatesIntroducing Custom IVRs for Call Routing
Our team is proud to release the ability to create Custom IVRs for your call campaigns in Ringba! An IVR or "Interactive-Voice-Response" is an automated system for qualifying callers with prompts and routing them to…
Product UpdatesRelease Notes from January 2018
Our team was hard at work this January implementing new features and changes based on direct feedback from clients and users. Read on tp learn more about what we released in January 2018.
Ringba Call Tracking Blog
The latest news, updates, tutorials, and how-to’s from the Ringba team.
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