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Nick Andrews, Director of Channel Sales & Partnerships at First Orion
Can you please introduce yourself and what you do?
So I’m Nick Andrews. I’m the director of Channel Sales and Partnerships, and I’m with First Orion. We are a company based out of Little Rock, Arkansas, and we help bring transparency back into communication. We are a branded communication company that helps enterprises connect with their consumers.
Can you tell us about your company?
So we help deliver customer experiences for an enterprise. When a business makes a phone call to their customer today, a lot of times those phone calls go unanswered. Right? So we give the business the ability to brand those phone calls. So as a consumer, you and I know who is calling us and we are much more likely to pick up the phone and have a meaningful conversation with that enterprise. So really enhancing the customer experience, not only enhancing the customer experience, but the employee experience for that individual, making that phone call to the consumer. So really driving those relationships and getting more consumers on the phone to have better conversations, more meaningful conversations with that enterprise and driving those long term relationships.
Any advice for others in the Mar-Tech space?
So I think being successful in this industry is really being transparent. The end consumer wants to know who they’re having a conversation with before they ever enter that conversation on a phone or a text message or an email. They want to know and trust the enterprise. So being transparent, being trustworthy, I think is a fabulous way to build that trust with your end consumers and drive that long term relationship that’s going to, you know, continue to drive business between you and that individual.
Explain your companies services.
What we do is we give an enterprise the ability to deliver their brand on a phone call. Think about an individual that comes on your website. They submit their information. They are asking you to call them back to give you more information about your products. Today, you call them back and it’s a ten digit number they’ve never seen or recognize. What’s the likelihood of the answer that that phone call gets answered? What’s the likelihood of you answering that phone call from a random member? Well, if that number is from your bank and your bank’s name is presented on there, you’re much more likely to pick up that phone trust who’s on the other end of that phone call and have a very meaningful conversation to resolve whatever issue or challenge you may be facing or a new product that you may be interested in, and so really, that customer driving, that customer experience to have a better relationship with your customers and more meaningful relationship is what we’re all about.
What is your unique solution?
So First Orion is in the branded calling, branded communication space. Our solution is a branded calling solution so that a enterprise or a business is able to display their name and logo on the mobile phone that they’re calling their consumer’s mobile phone so that that consumer knows exactly who’s calling, why they’re calling and trust who’s calling. And so they pick up the phone and have a meaningful conversation with that enterprise and that that Rep. So we were really customer experience focused, driving conversations and driving long term relationships with your consumers.