This week’s episode of Ringba’s “Pay Per Call Report” for October 15, 2021 featuring market data and industry insights provided by OfferVault.
Top Pay Per Call Categories
The home services industry continues to claim the top spot on our top categories list. With open enrollment right around the corner, Insurance is keeping up with the top categories, claiming second place. Legal continued to remain in third. Financial Services overtook Personal Insurance for the fourth position. It’s been a back and forth battle between the two and we’re looking forward to seeing how it’s going to look with the upcoming open enrollment period for health insurance.
| Home Services |
| Insurance |
| Legal |
| Financial Services |
| Personal Insurance |
| Legal Services |
| Lawyer |
| Health |
| Medicare |
| Travel |
Top Pay Per Call Offers
We’re seeing a lot of offers in the insurance and medicare verticals, and our top offers list is reflecting that. WeCall continued their hold of the top offers spot this week with their Medicare campaign. Live Calls Network moved up to second place with their auto accident campaign. Addiction Marketing Specialists and their 24/7 Nationwide Rehab campaign claimed third. PolicyBind and their Medicare campaign landed fourth, PALO secured fifth with its personal injury and motor vehicle campaign.
Top Pay Per Call Networks
HyperTarget Marketing overtook Lead Smart for first place. Lead Smart shifted their focus to law campaigns landing them in second place. Aragon Advertising jumped up to third place with its 742 offers. eLocal jumped up to fourth place, and MarketCall took fifth place.
This week, all 5 of the top 5 top pay per call networks are all Ringba customers.
| HyperTarget Marketing |
| Lead Smart |
| Aragon Advertising |
| eLocal |
| MarketCall |
| Live Calls Network |
| Astoria Company |
| Offerglobe |
| American Classified Services |
| Digital Market Media |
Pay Per Call Trends
For more market insights, we turn to our industry expert Ron Hart, Founder and CEO of Mobile Pushers.
“How do you approach copywriting and creative on Facebook Ads?”
Use your phone for creative. Using pictures you take with a little bit of editing in photoshop works really well. For example with e-com, get the product and then take a picture of it and post that. It’s more likely to work than a stock photo. I usually keep my ad copy pretty short, in the primary text I use three lines. The first line is the attention grabber, the second line is the benefits, and the third line is the call to action. In the headline box I would say something like “LIMITED TIME”. For the caption I use fake social proof with numbers and emojis. It increases the engagement.
– Ron Hart, Mobile Pushers
For the full interview, click here.
News and Announcements
Next week the Ringba team is back in Vegas for LeadsCon October 21-22 at Booth 406. We’ve had a blast seeing everyone as we’ve taken Vegas by storm. If you’re going to be at Leadscon, let’s link up, talk about all things Pay Per Call! If you haven’t gotten your ticket yet, be sure to use our discount code for an exclusive deal, use the code “RINGBAVIP” for a $250 discount on your passes! We hope to see you there.
Pay Per Call Opportunities
BrokerCalls is a performance-based agency working in multiple verticals like insurance, finance, and home services to name a few. We are looking for publishers generating true inbound calls in U65 Health Insurance, O65 Medicare, Auto Insurance (Insured & UnInsured), Debt Settlement, Credit Repair, and Flights. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
Pay Per Call Careers
MarketCall is looking to hire a Business Development Representative. Marketcall provides marketing and lead generation services for companies across several industries. Experience in digital marketing, lead generation and affiliate marketing is a big plus! The position will have a hybrid work model available (50% office, 50% remote) at the Marketcall office in Pasadena, California, If you’re interested, email alex@marketcall.com.
BrokerCalls is seeking to expand our sales team with a Business Development Manager. 3-5 years of industry experience is preferred. The ideal candidate has a strong drive to take initiative and succeed, knowledge of SalesForce, and an aptitude for prospecting. If interested, please contact our hiring manager at katherine.salz@brokercalls.com
The Ringba team is expanding! We are looking to fill the following positions: Vue User Experience Developers, Senior .Net Engineers, and Business Development Managers. Email us at sales@ringba.com with your resume to learn more.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.
