What is a Pay Per Call Number?


What is a Pay Per Call Number?

We get a lot of questions here at Ringba, one of them is: “What is a Pay Per Call Number?”

Simply put, a pay per call number is a toll-free or local phone number that is used to execute the pay per call business model.

Pay per call is an advertising, billing and performance marketing that allows businesses to buy inbound phone calls from prospective customers. Similar to other lead generation methods pay per call, or PPCall, is a simple way for advertisers or affiliates to buy and connect to qualified calls from real customers.

Essentially, pay per call means that a business is paying to receive an inbound phone call from a prospective customer. As a Pay Per Caller, you are directly connecting businesses with the customers they need – actual humans who are seeking an immediate solution to a problem they are facing at that very moment.

Using a pay per call number, a business can not only receive calls but also track them to see which marketing campaign works best. When a potential customer calls a pay per call number, the number is routed to an advertiser who is the one who talks to the caller. The cost of the call is paid for by the phone number’s owner, not the caller or the advertiser. However, the advertiser will be paying the number’s owner for the call. Hence the name, Pay Per Call.

How do I get a pay per call number?

To get a pay per call number, you need to use call tracking software like Ringba.

With pay per call tracking software like Ringba, you have the ability to allocate pay per call numbers for all your routing, tracking, reporting, and more. Ringba provides on-demand access to local and toll-free tracking numbers all around the world along with all the tools you need to run a successful pay per call business.

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