Best Practices for Pay Per Call IVRs (Part 1)


Best Practices for Pay Per Call IVRs (Part 1)

Ringba makes it easy to optimize your IVRs and generate more conversions. Here are some best practices for Pay Per Call IVRs.

Use a Professionally Recorded IVR Voiceover

Real human voices always perform better than text-to-speech. Using a professional voice over artist to record your prompts is a key ingredient to a high-performing IVR. Use resources like Fiverr, VoiceBunny or Upwork to find and hire voice over artists. Since your IVR scripts will be shorter, a great IVR recording is relatively affordable. Plus, the benefits of having a professionally recorded voice over will far outweigh the cost.

Here’s a pro-tip! Have your voice over artist record a few variations of your script so you can split test different recordings once you have your campaign up and running.

Upload Your IVR Media In the Correct Format

When uploading your IVR Media, make sure you are using the correct MP3 or WAV format to ensure crystal clear quality and compatibility with phone systems.

MP3: MPEG ADTS, layer III, v1, 128 kbps, 44.1kHz, JntStereo
WAV: WAVE PCM, 8,000 Hz 16 bit or 11z025 Hz 16 bit PCM

Ringba makes it easy to manage your IVR Media and always reminds you about the correct tech specs when adding a new recording to your IVR tree.

Keep Your IVRs Short and To-The-Point

As a general rule of thumb, the faster you can connect the caller to an agent, the better. Shorter IVRs almost always convert better than longer IVRs. Try to limit your IVR length to less than 30 seconds for the best results.

Qualify Your Callers with an IVR Menu

Using menu options to pre-qualify your leads helps you make better routing decisions for more profitable results. For example, let’s say you’re running a debt relief pay per call campaign; most buyers are willing to pay a premium for calls from consumers with more than $10,000 in debt. With Ringba, you can add an IVR menu that allows callers to select the option that applies to them and pre-qualify themselves for routing to a buyer..

That IVR is going to sound like this: “If you have more than $10,000 in credit card debt, please press one. If you have less than $10,000 in credit card debt, please press two.”

In this scenario, you can automatically eliminate buyers that are unable to accept the call and route the caller to a buyer that will.

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