This week’s episode of Ringba’s “Pay Per Call Report” for April 30, 2021 featuring market data and industry insights provided by OfferVault.
Top Categories
For the fourth week in a row, Home Services remains in the number one spot as they dominated the top categories distancing themselves even further from Legal as it trails behind in the second position. Insurance struggles to keep up with the top two leading categories. Personal Insurance falls behind the top three, claiming the fourth position as financial services closely follows behind.
| Home Services |
| Legal |
| Insurance |
| Personal Insurance |
| Financial Services |
| Health |
| Legal Services |
| Addiction |
| Lawyer |
| Search |
Top Offers
The Aragon Advertising IRS Tax Debt Relief campaign that overtook the niche legal campaign for Trucking Accident Calls from NetFly for the number one spot last week remains at the top of the top offers list. NetFly’s trucking accident calls campaign is right on Aragon Advertising’s tail being just a point difference away from the top spot. Addiction Marketing Specialists took the third position while Live Calls Network and American Classified Services trailed behind claiming the fourth and fifth spots.
Top Networks
HyperTarget Marketing secured the number one spot even more so this week. Lead Smart follows behind, claiming the second position, but distancing themselves further from the third position.
Aragon Advertising claims the third spot again this week, but continues to trail behind the leading two top networks. eLocal remains in the fourth position after a steady climb, and MarketCall overtakes OfferGlobe for the fifth top Networks position.
All 5 top pay per call networks this week are Ringba customers.
We’d like to thank our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the latest changes in the pay per call industry.
| HyperTarget Marketing |
| Lead Smart |
| Aragon Advertising |
| eLocal |
| MarketCall |
| Live Calls Network |
| Offerglobe |
| American Classified Services |
| Digital Market Media |
| Astoria Company |
Pay Per Call Trends
For more market insights, we turn to our industry expert, Bill Somerville, CEO and Founder of PolicyBind.
Starting June 2, 2021, Google is updating their policy for health insurance and medicines to require certification for health insurance advertising in the United States, Bill how will this affect this industry?
“Its a massive update that should be on everyone’s radar. Google has put this policy for certification in place before, we saw it in rehab. It’s been established in pharmacies, and now we’re seeing it with health insurance. The reasoning, from what I understand, is to just have a better user experience on the Google Platform…. The certification will require that you have a valid insurance license…. Study for the certification and you’ll be just fine.”
– Bill Somerville, PolicyBind
Here are some links regarding the new policy: Google // ExamFX // NIPR
For the full clip, skip to 2:30 in the video.
Pay Per Call Opportunities
1-800-PayPerCall, a marketing & media agency that specializes in performance based media is looking for bankruptcy calls. If you are interested in working with Rate Marketplace, please reach out to your representative or sales@ringba.com for further details.
Rate Marketplace, an insurance and financial services consumer acquisition platform, is ramping up traffic for search, display and SMS and are looking for Auto Insurance buyers (with plans to diversify into Life Insurance, Home Insurance, Medicare and Under65 Health). If you are interested in working with Rate Marketplace, please reach out to your representative or sales@ringba.com for further details.
WeCall, a pay per call marketing network, is looking to buy Pest Control calls from qualified pay per call publishers. If you are interested in working with WeCall, please reach out to your representative or sales@ringba.com for further details.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.
