The Pay Per Call Report: August 20, 2021

This week’s episode of Ringba’s “Pay Per Call Report” for August 20, 2021 featuring market data and industry insights provided by OfferVault.

Top Pay Per Call Categories

Home Services claimed the top spot on the top categories list by a landslide this week. Legal overtook Insurance for second place. Personal Insurance, which remained in fourth place, pulled further ahead of Financial Services which stayed in fifth place.

Top Pay Per Call Offers

Addiction Marketing Specialists claimed first place, while Live Calls Network took second with its Auto Accident campaign. Aragon Advertising claimed third place with its IRS Tax Debt relief campaign, and also claimed fourth place with another tax debt relief campaign. PALO placed fifth, with its personal injury and motor vehicle accident campaign.

Top Pay Per Call Networks

HyperTarget Marketing and Lead Smart went head to head, but HyperTarget Marketing remained in first place again this week. Aragon Advertising climbed to third place as eLocal climbed to fourth place. MarketCall claimed the fifth position.

This week, all 5 of the top 5 top pay per call networks are all Ringba customers.

Pay Per Call Trends

For more market insights, we turn to our industry expert Bill Somerville, founder of PoliyBind.

What is the most important thing to know when dealing with open enrollment?

Open Enrollment 2022: This is usually the period from Nov 1st – Dec 15th 2021 for UNDER 65 consumers to get insurance for themselves and their families!

It looks like the Biden Administration already is proposing an extension to Jan 15th 2022 for the Health Insurance deadline.

Annual Enrollment 2022: Starts on October 15th 2021 and goes through December 7th 2021. This is mostly geared toward consumers making switches on their Medicare Advantage Plans. This is where it really pays to do some research on the difference between Medicare Advantage, and Medicare Supplement (or Medigap). Understanding the differences between these two products will be a major determinant between success and failure on the part of your campaigns.

I would say the most important thing to know when running a successful campaign is to really deep dive into the needs of your Advertisers:
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– What geo’s do they work best in (Some states are harder to write due to licensing and legal)?
– Are they looking for more U65 or O65?
– Are they writing more Med Adv or Med Supp?

Take this information and diversify your Advertiser portfolio so none of your calls are hitting the floor – or take advantage of the large network of buyers PolicyBind has to ensure top payout – and minimal breakage of your calls inventory!

​​One of the best advantages you have as a Ringba customer is taking advantage of their Instant Caller Profile feature. To enrich the data associated with the call allows you to get more granular with your call routing – and ensure a better overall experience on the part of the consumer – but the advertiser as well!

For the full clip, skip to 1:57 in the video.

Pay Per Call Careers

The Ringba team is rapidly expanding, and we are looking to hire Vue User Experience Developers and Senior .Net Engineers. If you’re interested in joining our innovative and client-oriented team, we’d love to hear from you! Send your email to sales@ringba.com along with your resume to learn more.

Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.