This week’s episode of Ringba’s “Pay Per Call Report” for July 2, 2021 featuring market data and industry insights provided by OfferVault.
Top Pay Per Call Categories
Home Services has once again claimed the top spot on the top categories list. This is the twelfth consecutive week that this vertical remained at the top spot! Legal comes in second, while Insurance claims third. Personal Insurance and Financial Services struggle to keep up with the top three categories. Personal Insurance remains in the fourth spot and Financial Services continues to hold the fifth spot.
| Home Services |
| Legal |
| Insurance |
| Personal Insurance |
| Financial Services |
| Legal Services |
| Finance |
| Addiction |
| Health |
| Lawyer |
Top Pay Per Call Offers
It was another close race this week between first and second place on our top offers list and this week Netfly overtook Addiction Marketing Specialists for the top spot with their Trucking Accident Calls campaign. Aragon Advertising continues to hold the third position, and American Classified Services pops up to the fourth spot. Addiction Calls closely follows but claims fifth place. Addiction and Auto related offers dominated the top offers list.
Top Pay Per Call Networks
HyperTarget Marketing overtakes Lead Smart for first place on the top networks list. Aragon Advertising trails behind in the third spot. MarketCall follows closely in the fourth spot and Digital Market Media claims the fifth position.
This week, 4 out of the top 5 top pay per call networks are Ringba customers.
| HyperTarget Marketing |
| Lead Smart |
| Aragon Advertising |
| MarketCall |
| Digital Market Media |
| eLocal |
| Astoria Company |
| Live Calls Network |
| BrokerCalls |
| Offerglobe |
Pay Per Call Trends
For more market insights, we turn to Tina Dixon, COO of Ringlab Media.
“Tina, what is the #1 thing media buyers and publishers need to think about before running flight booking campaigns?”
Before COVID flight booking was knocking it out of the park, post COVID there have been a lot of issues with customer service calls. So, publishers need to be real mindful of the negative keywords they use, how they’re filtering and maybe even consider using an IVR.
We record our IVR’s in house and then use Ringba to configure them within the campaign structure. We’re actually split testing between IVR’s and non-IVR’s, and the buyers are really liking it. There’s a lot of inventory out there right now and publishers need to get creative with their quality. Stats are key. You need to know what’s working and what’s not working, the days of just throwing things out there is just not relevant anymore.
– Tina Dixon, COO of Ringlab Media
For the full clip, skip to 2:36 in the video.
Pay Per Call Opportunities
Elite-Calls is seeking seasoned search publishers for their internal pay per call campaigns. Their verticals include: Inbound Calls for Medicare, Health Insurance, and Moving Inbounds. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
BrokerCalls is a performance marketing network. With over 20 years of experience in the pay per call & lead generation industries. They are currently looking for inbounds from publishers in pest control, Auto insurance, final expense and med supp. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
Pay Per Call Careers
Ringba is looking for more sales people to join our amazing team. No industry experience or college degree required, just a positive attitude, a desire to learn, and the willingness to put clients first at all times. Our sales people can make unlimited commissions, travel the world, and have the freedom to work from anywhere they want. Interested? Email sales@ringba.com to learn more.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.
