This week’s episode of Ringba’s “Pay Per Call Report” for July 9, 2021 featuring market data and industry insights provided by OfferVault.
Top Pay Per Call Categories
Once again, Home Services dominates the top categories list, claiming the top spot. Legal remains in the second position, while Insurance closely follows in third. Financial Services overtakes Personal Insurance for the fourth spot. Both personal and financial services trail behind the top three categories.
| Home Services |
| Legal |
| Insurance |
| Financial Services |
| Personal Insurance |
| Legal Services |
| Addiction |
| Finance |
| Health |
| Lawyer |
Top Pay Per Call Offers
Netfly continues to hold the number spot with its trucking accident calls campaign. Last week, they overtook Addiction Marketing Specialists for the top spot. Addiction Marketing Specialists continue to hold that second spot, while HyperTarget Marketing overtakes Aragon Advertising for the third position with their Credit Repair campaign. Addiction Calls remains in fifth place. Auto related offers continue to dominate the top offers list, and should be a vertical that every Pay Per Caller looks into.
Top Pay Per Call Networks
HyperTarget Marketing continues to hold the number one spot as Lead Smart follows closely in second place on the top networks list. Aragon Advertising trails behind, but holds the third spot. MarketCall directly follows in the fourth spot, while eLocal climbs to the fifth position.
This week, 5 out of the top 5 top pay per call networks are Ringba customers.
| HyperTarget Marketing |
| Lead Smart |
| Aragon Advertising |
| MarketCall |
| eLocal |
| Live Calls Network |
| Astoria Company |
| Digital Market Media |
| Offerglobe |
| American Classified Services |
Pay Per Call Trends
For more market insights, we turn to Nathan Talghani, founder and CEO of TalMarket.
“What is the #1 thing media buyers / publishers need to think about before running Pay Per Call campaigns on google ads?”
I’ve been on the Google Ad platform for about 9 years now, so the #1 one thing is not competition or key word related, I would say its policy related. Are you going to invest 3-6 months building out a website or money on an ad campaign just to get slapped by Google due to an obscure policy? With Google you only have a few chances and then you’re out, so I would say that the #1 thing is to look at the policies.
– Nathan Talghani, founder and CEO of TalMarket
For the full clip, skip to 2:25 in the video.
Pay Per Call Opportunities
MyHealthAngel, a performance-based marketing company targeting seniors, is looking for publishers generating true inbound calls in: Medicare Insurance and & Final Expense. They will also take Medicare Insurance Leads. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
Elite-Calls is seeking seasoned search publishers for their internal pay per call campaigns. Their verticals include: Inbound Calls for Medicare, Health Insurance, and Moving Inbounds. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
Pay Per Call Careers
Ringba is looking for more sales people to join our amazing team. No industry experience or college degree required, just a positive attitude, a desire to learn, and the willingness to put clients first at all times. Our sales people can make unlimited commissions, travel the world, and have the freedom to work from anywhere they want. Interested? Email sales@ringba.com to learn more.
News and Announcements
Affiliate Summit East is upon us! If you are headed to New York for Affiliate Summit, the Ringba team would love to meet with you. We will be there July 19th through the 20th and you can find us in the Meet Market at Table #2000 right by the entrance.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.
