A form of marketing where the ‘affiliate’ bears all the risk of the transaction, allowing companies to grow their user-base risk free. This form of advertising is entirely performance based: if you do not produce the desired outcome, you will not be paid for your work. This form of marketing is not for the risk adverse and typically results in lost money before any progress is made. However, when a campaign is created that becomes profitable, affiliate’s revenue is not capped or limited unless due to capacity issues.


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