Networks act like central hubs or marketplaces for advertisers and publishers to work together. Typically these relationships are blind and only the affiliate network knows who both parties are. This business model makes it easy for people to get involved in online advertising and to broker advertisements. The blind model also makes compliance significantly more complex and publishers much harder to police. Buying affiliate network traffic is a great way to grow your business if you’re able to provide compliance feedback and the network is proactive about your brand guidelines.