The process of making sure a landing page or website works with every browser type, version and device type and version. It is important to understand what browsers and devices your users are viewing your landing pages with from each traffic source so you can test to make sure the website looks and functions the same across all browsers. It is very common for users to use older and out-dated versions of browsers and if your website does not function properly you may be leaving a good amount of profit on the table.


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