An illegal method of advertising where a user is ‘cookied’ with an affiliate tracking cookie, but does not know it is happening. Typically done using 3rd party software or an iframe, unscrupulous marketers get their tracking cookie stored on that user’s computer without their actual interest in the website, generating commissions when the user comes back at a later date and buys. There have been numerous lawsuits and arrests made for this behavior and it should be avoided.


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