Paying a publisher only when a user signs up for some promotion allowing you to contact them via whatever means were required by the campaign.
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Pay Per Call: 23 Important Questions Answered
1. What is Pay Per Call? Pay Per Call is the process of connecting a business with a prospective customer over the phone. Pay Per Call (Pay-Per-Call, or PPCall) is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products/services on a per call basis. Simply…