Targeting users based on their geographic location. Typically campaigns are broken down by country by advertisers to organize customers by value, language, and laws. In more mature markets like the United States, Canada, and portions of Europe, some campaigns are broken down on a state or region basis to manage government licensing and local capacity for real-world service. Health insurance and home services like plumbing and roofing are good examples of regional campaigns.
November 5, 2017