Revenue minus the cost of goods and advertising costs leaves your gross profit, or gross margin.
Gross Margin
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read moreCOVID-19 State of the Pay Per Call Industry Report
Where to find pay per call opportunities in the midst of a global pandemic Disclaimer Certain statements in this White Paper constitute forward-looking statements. When used in this White Paper, the words “may,” “will,” “should,” “project,” “anticipate,” “believe,” “estimate,” “intend,” “expect,” “continue,” and similar expressions or the negatives thereof are generally intended to identify forward-looking…
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read moreInsights from Sean McCormick and Zack Bloom, Co-Founders of Covalent Media Group
“We started from my dining room, until we were able to afford an office space. We were fortunate to get this office space probably about six months after starting the company. But every day, Zack and our program, or our CTO, JJ would come to my house. We'd worked at my dining room table and…
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read moreInsights from Jennine Rexon, CEO and Founder of Rex Direct
“I was an emailer. That's what we did. And my brother set me up with a few emails sites and an email server. And at the time, there were only about three or four affiliate networks, which sounds crazy today. There were no tracking platforms. Direct track didn't exist. So we worked as a consortium…
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read moreInsights from Kevin De Vincenzi and Thomas Coolidge, CEO and VP of Business Development at Rapid Response Marketing
“As an agency our main goal is to come up with a multi channel marketing effort on behalf of the client that isn't necessarily hyper-focused on a cost per call scenario or a pay per call scenario. Obviously we have the goals that a client wants to hit so basically as a client comes aboard…
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read moreInsights from Manny Zuccarelli, CEO of QuoteVelocity
“I wanted to spend more time out there procuring business, working with partners, rather than sitting in my bedroom just kind of working on things all day and not having a lot of contact. I just feel like the biz dev role for me is where I do a lot better. But because I spend…
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