Revenue minus the cost of goods and advertising costs leaves your gross profit, or gross margin.
Gross Margin
Recent Articles from the Blog
Blog
read moreHow to Track Calls from Facebook Ads with the Conversions API
Facebook gives you the ability to track conversions that happened on Ringba into Facebook Ads using through their Conversions API. In this article, you will find a step-by-step guide on how to set up and track your Ringba calls with FB Ads. 📋 Requirements Before you get started, it required that you have a Facebook…
Blog
read moreIntroducing TCPA Shield by Ringba
What is the TCPA? Signed into law in 1991, the Telephone Consumer Protection Act (“TCPA”) was designed with the specific purpose of stopping unwanted phone calls from telemarketers to consumers. The law applies to telemarketing phone calls generated using automated dialing systems, pre-recorded robocalls, and text messages, and is filled with antiquated language that does…
Blog
read moreCOVID-19 State of the Pay Per Call Industry Report
Where to find pay per call opportunities in the midst of a global pandemic Disclaimer Certain statements in this White Paper constitute forward-looking statements. When used in this White Paper, the words “may,” “will,” “should,” “project,” “anticipate,” “believe,” “estimate,” “intend,” “expect,” “continue,” and similar expressions or the negatives thereof are generally intended to identify forward-looking…
Blog
read moreInsights from Sean McCormick and Zack Bloom, Co-Founders of Covalent Media Group
“We started from my dining room, until we were able to afford an office space. We were fortunate to get this office space probably about six months after starting the company. But every day, Zack and our program, or our CTO, JJ would come to my house. We'd worked at my dining room table and…
Blog
read moreInsights from Jennine Rexon, CEO and Founder of Rex Direct
“I was an emailer. That's what we did. And my brother set me up with a few emails sites and an email server. And at the time, there were only about three or four affiliate networks, which sounds crazy today. There were no tracking platforms. Direct track didn't exist. So we worked as a consortium…
Join Our Newsletter
Profitable marketing tactics, case studies, in-depth guides, and more. Enter your email address now.
