Postback – “Postback Pixel”

A postback pixel is a URL where data is passed back to a 3rd party server using cURL, secure cURL, an HTTP Post, or some other type of automated server-to-server communication method. Postback pixels allow for accurate Tracking and reconciliation of stats.

This type of Tracking happens on the back-end of systems so it cannot be tampered with by users and is considered the most accurate and secure way of tracking conversion data.