ROI – Return on Investment



A marketing campaign’s main purpose is to generate a profit for the company, client, product or service being promoted. It is important to calculate that profit regularly throughout the process and monitor it on an ongoing basis by determining the campaigns ROI, or return on investment.ROI can be calculated by subtracting the advertising costs from the gross revenue and dividing the difference by the original advertising cost and multiplying by 100 for the percentage ROI.

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