Selling your Pay Per Call services to local clients allows you to take a higher margin and route overflow traffic to networks and other offers.

If you want to make money with Pay Per Call marketing, one of the most valuable strategies you can deploy is to “go direct” and to develop relationships with local businesses. Your first step to doing this is to pick a vertical / industry / niche to specialize in.

Picking a Local Pay Per Call Vertical

A vertical is the broad category or industry that you are going to target to find clients and generate calls. In the Pay Per Call space, there are more types of verticals and sub-verticals that you can possibly imagine. Some of the top verticals with tons of active call buyers include:

  • Home Services
    • Home Security
    • Plumbing and HVAC
    • Roofing
    • Solar
    • Towing
  • Medical / Health
    • Criminal
    • Divorce
    • Family
    • Personal Injury
  • Legal
    • Dental
    • Diet and Weight-Loss
    • Drug Rehab

And that’s just barely scratching the surface! Just think of how many different types of business want (or need) customers coming to them.

If you live in a city (or even a big-ish town), you’ll notice that you can probably think of businesses in your local area that work in these industries and verticals. Even better, you may already be familiar with how these businesses work. You might have already called in and know what it’s like to be a customer

Choosing a profitable vertical isn’t about choosing an industry that you can charge the most for your calls; the best vertical you can pick is one that you already know.

Starting off, your very first target market should be an area that you are physically located in. You local market is your best bet for finding great clients that need calls. You’ll already be familiar with the geographic location, the local economy and culture and you can quickly assess if there is enough opportunity in your local market for your vertical.

Aim for at least 3 – 5 buyers in each market for your vertical. If you’re campaigns are as successful as they should be, you will have more than enough calls to support at least three buyers in a single market.

When it comes to picking a profitable pay per call vertical, your biggest advantage will be to choose a vertical that you already know and understand. Having a solid understanding of the industry you are entering and the vertical you have picked will save you enormous amounts of time when prospecting clients, running campaigns or breaking into new markets.

Pick a vertical that you have enough knowledge about to know what the customer experience feels like.

If you don’t know what the customer experience feels like, you are going to have a tough time marketing to potentials callers and generating quality calls for your buyers.

Your ultimate goal is to offer a better experience than the average customer is used to so you can deliver highly-qualified leads to your clients.

If you are tricking people into calling and setting the wrong expectations before they call your buyers – your clients aren’t going to want anything to do with you or your service. Poof! You’re out of business.

Follow these principles while you are looking for a vertical:

  • Pick a vertical you have personally experienced;
    • Be a customer.
  • Pick a vertical you are already familiar with;
    • Be an expert.
  • Pick a vertical you can specialize in;
    • Become a specialist.
  • Pick a vertical with enough callers / buyers in your target market;
    • Be smart.  

Researching Local Pay Per Call Opportunities

Now that you’ve decided on a vertical, it’s time to find out if there is a big enough opportunity in your target market. The best way to do this is with the greatest tool in the history of online marketing:


Using Google can find the essential information you need to know about your vertical, target market, buyers and callers before you get started.

How do you know when you’ve found a great market opportunity? Ask yourself these questions:

  • Are there enough callers?
    • You will need to have enough potential callers in your target market to send to your buyers. Without callers, you have nothing to offer your buyers.
  • Are there enough buyers?
    • You need to have enough buyers in your target market to support your call marketing efforts. Without buyers, you have nowhere to send your callers.
  • Will you have competition for traffic?
    • When you’re buying traffic, you want to avoid competition whenever possible. This leads to cheaper clicks, better conversion and more calls to send your buyers.

Using a wide variation keywords and a simple search query formula (“Vertical” + “Your Market”) you can determine if there is a viable opportunity in your vertical and target market.

You’ll notice that Google does a fantastic job at showing you all the local businesses in your marketing and provides all the information you need to begin reaching out and sell your Pay Per Call services.

Compile a list of all the businesses you want to work with and start cold calling!


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