This week’s episode of Ringba’s “Pay Per Call Report” for April 16, 2021 featuring market data and industry insights provided by OfferVault.
Home Services remains in the number one spot for the second week in a row, dominating the top categories. Legal trails behind in the second position. Insurance and Personal Insurance remain in the third and fourth positions.
Financial Services continues climbing several points this past week landing on the top categories list.
The niche legal campaign for Trucking Accident Calls from NetFly leads the pack again this week. While the Vivint Home Security offer from American Classified Services falls from last week’s second spot to the third position, the offer has been at the very top of our lists for several consecutive weeks, proving that publishers are hungry for more direct campaigns with brand name companies. Addiction Marketing Specialists lands in the fourth position.
The Addiction and Rehab campaigns are huge again this week with 5 out of the top 20 offers being addiction/rehab related. This vertical should be on every pay per caller’s radar of industries to investigate.
PALO is on the list with a Mass Tort legal campaign targeting consumers of Monsanto’s Round Up weed killer product.
Lead Smart remains in the second position this week as HyperTarget Marketing exploded, securing the leading #1 position even further.
Aragon Advertising remains in the spot, but trails behind the leading two top networks. MarketCall fell from last week’s fourth position, now being placed 6th. Live Calls Networks takes the fourth position, while eLocal remains in the fifth spot. All five top networks this week are Ringba customers.
We’d like to thank our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the latest changes in the pay per call industry.
|Live Calls Network|
|Digital Market Media|
|American Classified Services|
Pay Per Call Trends
For more market insights, we turn to our industry expert, Dave Mamane, the CEO and Founder of WeCall.
What are some strategies you use for running pest control campaigns on search, and what is the #1 thing you wish you knew before you started running google pay per call ads?
“Pest Control We chose this vertical because of the timing and the ease of the campaign…It’s Pay Per Call 101…Pest control is a search based type of service. Someone has a need for a pest control service they’re going to go to google…The key is to have laser focus on the intent of the user and giving them exactly what they need.
Have customized pages and dynamic key word insertion. Tailor your landing page results to what the searcher is looking for. This leads to more conversions.“
– Dave Mamane, WeCall
For the full clip, skip to 2:37 in the video.
Pay Per Call Opportunities
Rate Marketplace, an insurance and financial services consumer acquisition platform, is ramping up traffic for search, display and SMS and are looking for Auto Insurance buyers (plans to diversify into Life Insurance, Home Insurance, Medicare and Under65 Health). If you are interested in working with Rate Marketplace, please reach out to your representative or email@example.com for further details.
Call Drivers, a performance based marketing company that specializes in pay per call marketing for financial services, is looking for Final Expense buyers. For more information on how to work with Call Drivers, please reach out to your representative or firstname.lastname@example.org for further details.
Peak Advertising, a full service digital advertising agency that specializes in insurance marketing, is looking to buy inbound calls for Final Expense, Term Life, and Auto Insurance from qualified publishers. For more information on how to work with Peak Advertising, please reach out to your representative or email@example.com for further details.
CallTrader is looking for an Account Executive and Account Manager to add to their rapidly expanding team. If you are interested in working with CallTrader, visit www.calltrader.com/jobs
Ringba Product Updates
Number Blocking has been improved with a new tab for managing blocked numbers in bulk. To manage your bulk blocked numbers, navigate to Numbers > Manage Blocked Numbers and click on the “Bulk Blocked Numbers”.
Please note that numbers uploaded in bulk won’t appear in the “Individual Blocked Numbers” tab. You can use the search box to verify the status of a number, and if necessary, remove it from the bulk blocked list.
For more information about Number Blocking with Ringba, check out our support article in the Ringba Knowledge Base.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.