01EVALUATE
Know what you’re being offered.
Receive caller information and tags in a bid request. Apply the required data, duplicate settings, and qualification rules you have configured.
← THE RINGBA PLATFORM
Real-Time Bidding
Buy with intent. Sell with intelligence.
Make the decision while the opportunity is still in motion. Evaluate a call before it connects and respond with a bid that reflects your rules, demand, and economics.
RINGBA / MARKETPLACEBUILT AROUND THE CALL
01
Price the opportunity in front of you.
02
Keep your buying rules in play.
03
Understand what wins and why.
THE OUTCOME, IN MOTION
The right price for this call. Right now.
Different callers create different opportunities. Real-Time Bidding gives your trading relationships a programmatic way to evaluate those differences before a call is delivered.
FOLLOW THE OPPORTUNITY
Publisher request→Evaluate the opportunity→Qualified bid request
02PRICE
Make an offer that fits.
Set bid modifiers around the characteristics that matter to your business. With pass through, use downstream buyer demand to inform the bid you return.
03CONNECT
Turn agreement into a call.
Return a bid contract with its amount, expiration, destination, and conditions. Review bidding activity and delivered calls to keep refining your approach.
YOUR BUSINESS. YOUR NEXT ADVANTAGE.
Tell us how you buy or sell calls. Let’s build a bidding strategy that fits your operation.
Let’s talk about your calls ↗PRECISION WHERE IT MATTERS
Your strategy.
Your controls.
Make the outcome fit the way your business works.
Flexible bid requests
Connect trading partners through supported JSON or XML requests.
Rules around value
Use required tags, bid modifiers, and publisher-level configuration.
Downstream demand
Use RTB pass through when your bid depends on buyer responses.
Visibility into the decision
Inspect bid activity, errors, and outcomes in RTB reporting.
A LITTLE MORE CLARITY
Good questions.
Straight answers.
Is Real-Time Bidding a source of buyers?+
RTB provides the trading technology for your existing relationships. You source your trading partners. Ringba X is a separate offering for connecting with buyers and sellers.
Does Ringba collect payment for each trade?+
Ringba RTB does not collect buyer payments. Its reporting and integration tools can provide data for a payment workflow you build with your payment provider.
Can RTB campaigns use Call Flows®?+
No. Current RTB and RTB pass-through campaigns evaluate bid requests before the call arrives and do not support Call Flows® in their routing plan.
THE NEXT CALL IS AN OPPORTUNITY
Trade the next call with more intelligence.
See what Ringba can do for your business.
Let’s build the right approach together.
