01LEARN
Turn yesterday’s outcomes into context.
Calculate estimated revenue per call from your configured performance window. Choose the grouping and call events that fit how your buyers convert.
← THE RINGBA PLATFORM
Predictive Routing
Route for what happens after hello.
The biggest promised payout is not always the strongest return. Use buyer performance and estimated revenue per call to make better-informed routing decisions.
RINGBA / OPTIMIZATIONBUILT AROUND THE CALL
01
Look beyond the headline bid.
02
Respond to changing performance.
03
Give new buyers a fair test.
THE OUTCOME, IN MOTION
Put performance in the driver’s seat.
A call only creates value when the outcome follows. Predictive Routing considers past performance, then applies the priorities you set to decide which eligible destination gets the opportunity.
FOLLOW THE OPPORTUNITY
Performance history→Estimate value per call→A clearer comparison
02BALANCE
Back performers. Discover potential.
Set the training requirement and priority bonuses for new or underperforming targets. Balance the evidence you have with the opportunity to learn something new.
03ADAPT
Keep the decision accountable.
Review the RPC Calculation Summary for individual calls. Adjust your configuration deliberately and compare approaches as buyer performance changes.
YOUR BUSINESS. YOUR NEXT ADVANTAGE.
Bring your routing economics. Let’s build a configuration around how your calls actually earn.
Let’s talk about your calls ↗PRECISION WHERE IT MATTERS
Your strategy.
Your controls.
Make the outcome fit the way your business works.
Your performance window
Set the calls and time periods used in the calculation.
Your learning balance
Control priority bonuses for new and underperforming targets.
Your conversion timing
Exclude the most recent hours when downstream conversions need time to arrive.
Your level of control
Reuse configurations with campaign, buyer, and target overrides.
A LITTLE MORE CLARITY
Good questions.
Straight answers.
Is this simply highest-bid routing?+
No. Predictive Routing calculates estimated revenue per call and applies priority bonuses. The separate Use Revenue setting bypasses that prediction and uses revenue for the routing calculation.
Can new buyers receive calls before they have history?+
Yes. New Target Priority gives targets an opportunity to build the performance data used in estimated revenue per call.
Can I account for delayed conversions?+
Yes. Advanced configuration includes Skip Latest Hours so the calculation can allow time for conversion data to arrive.
THE NEXT CALL IS AN OPPORTUNITY
Make the next route a better-informed one.
See what Ringba can do for your business.
Let’s build the right approach together.
