Unik Media Group uses Ringba to create new opportunities and open the door for new Pay Per Callers.

Background

Unik Media Group is a digital performance marketing agency based in Miami Beach, Florida, that has been helping advertisers acquire more customers and publishers earn more revenue for over a decade.

Founded in 2008, Carlos Corona, Jr. opened Unik Media Group to provide marketing services for local businesses. While the pay per call model was still in its infancy, Carlos had the idea to charge clients $0.25 for calls. That plan didn’t work out as local clients couldn’t wrap their heads around paying for inbound calls just yet. Corona put the idea on the backburner and continued to provide marketing services, and developing businesses. 

In 2015, Corona was working with a client who only wanted inbound phone calls and remembered his pay per call idea from years prior. This sparked a renewed interest in pay per call and Corona jumped into the industry with both feet.

Challenge

In the early days, Corona was using a simplistic call tracking system. “It just wasn’t getting the job done how I wanted, but it was accomplishing the bare minimum so I didn’t bother checking out anything else,” says Corona. 

“Around 2018, I got a call from Sean Hitchcock at Ringba who showed me a demo of the platform and it was mind-blowing. My jaw dropped. It was like going from a bicycle to a lamborghini or flying first class for the first time. I couldn’t believe the amount of functionality that Ringba gave me to run better pay per call campaigns,” says Corona, “after that, I dove right into learning everything I could about the Ringba platform and I haven’t looked back since.”

Solution

“I love Ringba. I’m a big advocate of the pay per call business model and using Ringba for call tracking,” says Corona.

Improving Productivity and Ease of Use

“Without Ringba, our process would be very manual and labor intensive. Even something as simple as creating a new tracking number or a number pool used to eat up a lot of time,” says Corona, “or even something complicated like passing conversions to Google Ads or Facebook Ads. I would have to set up some complicated webhooks that may or may not actually work but with Ringba, it’s two clicks and you’re up and running.”

Data Enrichment with Instant Caller Profile

“You get so many data points with the Instant Caller Profile and it allows you to  create some very comprehensive and extensive caller databases. If you are running Facebook Ads you can build better lookalike audiences. If you are running Google Ads you can create amazing custom audiences. You can monetize your data with other offers because you have so much data to work with and the cost is very affordable,” says Corona. “If you were to run a campaign to get that same information, the cost would be through the roof.”

“The Ringba support team is amazing. They’re always there whenever I need them and they go above and beyond their calling to solve issues and help me be more successful,” says Corona. 

Results

“Ringba has drastically impacted our success, not just in the way calls are tracked but also in the way that calls are monetized,” says Corona, “last month, we did over $400K Revenue with Ringba and we’re just warming up!”

November: ~28K calls / $100K rev

December: ~89K calls /  $317K rev

January: ~100K+ calls / $390K rev

Corona also leverages his pay per call knowledge by providing a training course and weekly coaching calls for marketers that want to start running pay per call campaigns. 

“I love teaching people how to do pay per call so I created a course where I teach people how to get into the pay per call industry,” says Corona, “I tell all of my students and everyone I know in the industry they need to use Ringba and to forget about all the other tools. Ringba is the essential tool for being successful with pay per call and it is by far the best platform on the market.”

Future

Corona and the Unik Media Group team are looking forward to exponential growth in the next year. “In particular, I am extremely excited about more buyers switching to the programmatic pay per call model. Over the next few years, I foresee a lot more pay per call companies switching from static to dynamic call campaigns.”

“If you’re considering using Ringba, you shouldn’t even think twice about it. Do yourself a favor and just do it. You can talk to their team but you should just sign up and get started instead.”